Vietnam, April 21, 2026 – Club Med, the global leader in premium all-inclusive holidays for 75 years, and Central Group Capital announce the signing of a Hotel Management Agreement (HMA) for a resort located in the highly sought-after destination of Koh Samui, Thailand.

This strategic partnership will see the reveal of a highly anticipated Club Med Exclusive Collection Resort, which marks the third in this product range in the East and South Asia, and Pacific (ESAP) region, an unparalleled experience anchored in signature Club Med spirit, designed for discerning travellers. Club Med Exclusive Collection Koh Samui will mark the brand's first Exclusive Collection Resort in Thailand and second in the country, following Club Med Phuket which opened its doors 40 years back in 1985.

Located just a 25-minute drive from Koh Samui Airport, Club Med Exclusive Collection Koh Samui will offer a vibrant beachfront retreat celebrating the exquisite Thai island lifestyle. This new Resort joins Club Med's global network of over 60 Premium and Exclusive Collection Resorts across 25 countries. This marks a significant milestone following the opening of Club Med Phuket in 1985. Club Med Exclusive Collection portfolio now makes up 13% of its global capacity, which includes 21 exceptional properties, such as six Exclusive Collection resorts, nine Exclusive Collection spaces, five villas and chalets, and the iconic Club Med 2 sailing yacht.

The official unveiling of this new resort took place at Club Med Kiroro Peak, Japan. The ceremony was held in the presence of Stéphane Maquaire, President and CEO of Club Med, Rachael Harding, CEO, ESAP of Club Med, and Soravit Chairoj, Managing Partner and Co-Head of Central Group Capital.

“This exceptional property situated on an exclusive beach along the coast of Koh Samui marks an exciting expansion in our portfolio,” said Stéphane Maquaire. “With the acceleration we have been making, from the soon-to-be-opened Club Med Borneo in Malaysia and Club Med South Africa Beach & Safari to the signing of Club Med Manado in Indonesia and Club Med Tremblant in Canada, this new chapter will continue to strengthen Club Med's leadership in premium, all-inclusive experiential holidays in breathtaking destinations such as here in Koh Samui. Beyond the guest experience, we remain steadfast in our commitment to creating a lasting, positive impact for the regions we call home by empowering local workforces with varied career paths and sustainable destination development. This holistic approach ensures our presence contributes to the long-term environmental and economic vitality of our community partners and host destinations.”

Rachael Harding added, “The development of our first Exclusive Collection Resort in Thailand reinforces our commitment to providing upscale holiday experiences for today’s travellers, contributing to the global appeal of this remarkable destination. We are confident that with our international guest profiles, strong focus on premium family experience and unmatched all-included offering of sports, activities and entertainment, Club Med Koh Samui will undoubtedly be an extraordinary, vibrant beachside haven for all.”

“While recent cultural trends have placed Koh Samui in the spotlight, we see this increased attention as an opportunity to set a new standard for luxury defined by our Pioneering Spirit,” said Bruno Courbet, Country Director for Thailand, Indonesia, India & New Markets. “By bringing our vision of ‘New Luxury’ to the island, we blend the intimacy of a boutique hideaway with a Human-Centric approach that prioritizes Freedom and Multicultural Kindness. Our goal is to offer a sophisticated gateway to Samui where every detail is effortlessly managed, removing the logistics so guests can fully immerse themselves in the island’s beauty and enjoy those unscripted, meaningful moments together."

Central Group Capital, the fund management arm of Central Group – one of Thailand’s leading business conglomerates – closed its inaugural fund in April 2023 with a fully-subscribed capital of 10 billion Thai Baht (approximately 300 million US dollars), the largest ever of its kind in Thailand. The Fund is led by an experienced investment team, with strong oversight from senior Central Group leadership, and aims to capitalize on the recovery of the tourism sector through selective hospitality investments. Through investments in high-potential projects, the Fund is confident that the growth of the tourism business in Thailand will be enhanced, while offering its investors exceptional opportunities for strong financial returns.

“We are a firm believer in the unique attraction of Thailand to tourists from around the world, and Samui is one of our top international destinations,” stated Soravit Chairoj. “We are fortunate to have the opportunity to acquire and re-develop this beautiful property. Our team has carefully designed this resort to take full advantage of its beautiful private beach and lush greenery. We look forward to working with the Club Med team to welcoming guests from all around the world and introducing them to the signature island charms of Koh Samui.”

The 303-room Club Med Exclusive Collection Koh Samui will offer a chic and contemporary island escape with a playful edge. Situated on the northern coast of Koh Samui, the resort boasts a private beach that spans over 200 meters, offering guests a variety of vibrant sports and lively beachfront activities.

The planned re-development will include an expansion of room capacity, stylish upgrades to existing guest rooms and public spaces, new dining concepts and introduction of signature Club Med programmes such as the Kids Club, offering tailored experiences according to age groups, and Amazing! Family, where families can connect through meaningful discoveries and activities. The Resort's design will draw inspiration from local Thai heritage and the island's natural beauty.

Club Med Exclusive Collection Koh Samui is anticipated to open its doors in the second half of 2028, with booking details to be released closer to opening.

Six Senses Ninh Van Bay announces the appointment of Walter Butti as Culinary Director, marking a new chapter in the resort’s culinary journey.

With nearly four decades of experience that spans across Europe, Africa, the Middle East, and Asia, Chef Butti brings a deep understanding of resort dining and evolving destination dining. His career includes leadership roles at several Six Senses flagship properties including his most recent residency at Six Senses Zighy Bay, where he oversaw multi-outlet operations, developed skills across culinary teams, and continued his drive for responsible and sustainable kitchen practices.

Speaking at the start of his tenure, Chef Butti shared his focus on considered simplicity and a sense of place: “I have always believed that good cooking begins with respect for what is available around us,” he said. “At Ninh Van Bay, the diversity of seafood, herbs, and tropical produce offers an opportunity to shape menus that are lower in impact, lighter in carbon footprint, and grounded in seasonality. When ingredients are mindfully sourced and handled with care, there is no need to complicate the plate.”

This approach aligns closely with Eat With Six Senses, the brand’s food philosophy centered on natural ingredients, transparency, and responsible sourcing. At the resort, the program emphasizes produce from its on-site Ninh Van Greens, partnerships with local fishermen and farmers, and menus designed to reduce food miles and carbon intensity while maintaining balance and flavor. Under Chef Butti’s guiding vision, dining at the resort will continue to reflect its setting, where the land, the bay, and the season guide what arrives at the table.

Chef’s Table introduces a more crafted experience of destination dining

The setting is intimate and the rhythm is unhurried. Seats are limited on select evenings to allow the bay’s surroundings to set the tone. Guests gather around the counter and conversation frames each course.

“Fewer seats bring more presence from the chefs, and the evening flows through conversations about the purpose behind each dish. Nothing is designed for spectacle and nothing is rushed. Ingredients speak for themselves and the stories season each course,”
shared Greg Findlay, General Manager.

The journey unfolds through five chapters, with produce coming from onsite gardens and trusted local partners. Opening the evening, Chef de Cuisine Cuong Phan, the resort’s Chef de Cuisine, kicks off the evening, “We feature fresh seafood from the bay, a measured touch of Vietnamese fish sauce, local fruits, and a playful cameo of Japanese wagyu.”

Chef’s Table signal a dining journey where the bay’s ingredients and careful sourcing lead the narrative and the experience is influenced by omakase, yet expressed in a way that feels considered and relaxed. Rather than performative, cuisine reflects the brand’s mindful, ingredient-led, approach, as rich in meaning as it is in taste.

Located on a private, vehicle-free islet along the Hau River, Legacy Mekong, Can Tho, Autograph Collection introduces a new destination in Vietnam’s Mekong Delta, offering a stay shaped by nature, local culture, and a slower pace of living. The resort has been recognized with One Key by MICHELIN Guide 2025, positioning it among notable new stays in the region.

Accessed by a short canoe transfer, the journey itself marks a clear transition from the mainland into a quieter, river-led environment. Upon arrival, a gentle gong welcome, an enduring cultural gesture in Southern Vietnam, marks the transition, accompanied by locally inspired refreshments that offer a first taste of the Mekong.

Surrounded by eight hectares of tropical gardens on Con Au Islet, the resort offers a level of seclusion rarely found in the Mekong Delta. 60 private bungalows and 5 pool villas are thoughtfully positioned to maximize views of the river, lakes, and gardens. At the heart of the landscape, ancient banyan trees create shaded sanctuaries, natural gathering points where guests can unwind, reflect, and reconnect in an environment that feels both timeless and deeply rooted. It is this setting - quiet, expansive, and impossible to replicate - that defines Legacy Mekong’s distinct identity.

The design of Legacy Mekong draws from the living landscape and trading culture of the Delta. Architectural elements take cues from mangrove ecosystems and orchard structures, while wayfinding and signage are inspired by “cây bẹo” - a traditional marker used by floating market traders to signal goods for sale. Natural materials, open layouts, and soft transitions between indoor and outdoor spaces allow the resort to blend into its surroundings while reflecting local identity.

Positioned as a premium retreat for rest and balance, Legacy Mekong places Yoga and a dedicated Pilates Reformer studio at the core of its experience, allowing guests to reconnect with both body and mind in a natural, open-air setting. Beyond these signature offerings, the resort provides a full range of facilities to support a well-rounded stay, including spa therapies, two swimming pools set amidst lush greenery, a kids’ club for family-friendly experiences, and outdoor pickleball courts that bring a dynamic, contemporary touch to the overall journey.

Culinary experiences at Legacy Mekong are shaped through distinct dining concepts rooted in place. The Café highlights Mekong-inspired Vietnamese cuisine with traditional cooking methods, featuring signature dishes such as Mekong Hand-cut Noodle Soup and Traditional Mekong River Hotpot reflecting the rich river culture, alongside breakfast offerings paired with local stories. The Grill presents Western favorites reinterpreted with locally grown herbs and regional ingredients, creating a familiar yet distinctly Mekong-driven dining experience.

As day transitions into evening, the resort’s signature Autograph Moment – Sundown Ritual Ceremony invites guests to slow down and take in the moment. Accompanied by the gentle sound of gong and the changing light over the river, the experience turns sunset into a simple yet meaningful ritual - rooted in local culture and the natural rhythm of the Mekong. As part of the Autograph Collection, it reflects the spirit of “Exactly Like Nothing Else”, where each moment feels personal, distinctive, and shaped by its surroundings.

Legacy Mekong offers more than a destination; it offers perspective. In a region shaped by water, tradition, and community, the experience is not about discovery alone, but about reconnection to place, to culture, and to a slower, more deliberate way of being.

To learn more about Legacy Mekong, Can Tho, Autograph Collection, please visit: www.marriott.com/legacymekongcantho.

About Autograph Collection® Hotels
Autograph Collection Hotels advocates for the original, championing the individuality of each of its over 360 independent hotels located in the most desirable destinations across more than 55 countries and territories. Each hotel is a product of passion, inspired by a clear vision, soul, and story that makes it individual and special: Exactly Like Nothing Else. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection properties offer rich immersive moments that leave a lasting imprint. For more information, please visit www.autographhotels.com, and explore on social via Instagram, X, and Facebook to be inspired by immersive moments that are #ExactlyLikeNothingElse. Autograph Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.

About Marriott Bonvoy®
Marriott Bonvoy, Marriott International’s portfolio of more than 30 hotel brands and 10,000 global destinations, offers renowned hospitality in the most memorable locations around the world. The award-winning travel program and marketplace gives members access to transformative, eye-opening experiences around the corner and across the globe. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram, and TikTok.

NHA TRANG, Vietnam, 31 March 2026 – IHG Hotels & Resorts announces the opening of voco Scenia Bay Nha Trang by IHG Trang by IHG on 31 March 2026, marking the third property under the brand to open in Vietnam.

Each voco property is characterised by its individual charm, which provides guests with something unique while creating an inviting and unstuffy atmosphere for guests to truly unwind and feel at ease. Infused with subtle local influences and thoughtful touches, voco Scenia Bay Nha Trang offers a great gateway to explore Nha Trang.

Nestled in Nha Trang’s newly developed northern coastal precinct, just 10 minutes from Tran Phu Street, voco Scenia Bay Nha Trang is a 31-storey hotel within the premium collection of IHG Hotels & Resorts. Set along the shoreline, the 250-room property offers convenient access to the city’s key attractions while providing a more relaxed coastal setting, with all guestrooms featuring views of the ocean.

“We are thrilled to open voco Scenia Bay Nha Trang and bring a reliable but different stay experience to the lively coastal city. The hotel reflects the brand’s thoughtful, unstuffy and charming personality, with a focus on hosted service and sustainability. Our bayfront location offers guests the best of both worlds: the tranquility of the coast and easy access to Nha Trang’s vibrant attractions. We look forward to contributing to the city’s continued growth as one of Vietnam’s most dynamic coastal destinations,” shared Justin Malcolm, General Manager of voco Scenia Bay Nha Trang by IHG.

Guests are invited to ‘come on in’ and are greeted with a signature voco welcome treat that is unique and representative of the local area, alongside a swift and seamless check-in experience. At voco Scenia Bay Nha Trang, guests will enjoy chocolate bar with sun-dried mango filling, crafted from fresh mangoes locally sourced in Cam Lam, Khanh Hoa Province.

‘Me time’ beckons in its 250 thoughtfully designed guestrooms and suites, where each guestroom is a soothing seaside retreat with modern comforts, thoughtful details, and uninterrupted vistas of the coastline setting the tone for pure relaxation.

The culinary journey unfolds across hotel’s five diverse outlets, offering a taste of the “voco life”. Infini Bleu, the pool bar
with infinity sea views, sets the stage for relaxed sunset moments with sips by the skyline. The hotel’s specialty restaurant
'La Bonita' brings vibrant Mediterranean dining with Italian and Spanish flavors, while ‘The Show’, an all-day-dining restaurant, delivers an elevated, multi-sensory experience with live cooking performances. Socialite, the hotel’s lobby lounge, transitions seamlessly from a relaxed daytime café into an intimate evening bar, offering craft beverages and light bites that adapt to the day.

Dedicated spaces bathed in natural daylight, including a spacious integrated AV ballroom with a scenic ocean backdrop,
provide an inspiring setting for corporate meetings, social gatherings, weddings and curated private events; all complemented by restorative facilities such as the 24/7 Fitness Centre and voco Wellness Centre.

Staying true to voco hotels’ “step by step” sustainability mantra, voco Scenia Bay Nha Trang is committed to innovation and sustainability, and the belief that small steps collectively make the biggest difference. This includes pillows and duvet fillings made from recycled materials and premium organic New Zealand bulk bath amenities from Antipodes.

With its prime location, contemporary design, and lifestyle-driven approach, voco Scenia Bay Nha Trang offers a fresh and welcoming experience for travellers seeking relaxed sophistication by the sea.

For more information or bookings, please visit the hotel website or call +84 (0) 258 359 5555, email reservations.voconhatrang@ihg.com

To celebrate the opening of voco™ Scenia Bay Nha Trang, guests can enjoy the "Opening Special" featuring 20% off on the Best Flexible Rate, inclusive of breakfast for two, welcome treats, early check-in and late check-out until 4 PM (subject to availability). IHG One Rewards members will enjoy additional 10% off. Enhance your coastal getaway by staying two nights or more to receive an additional hotel credit, redeemable across all the hotel’s signature restaurants and bars.

Phnom Penh / Paris – The Paris-Panthéon-Assas University and the Université Francophone d’Asie (UFA) are pleased to announce the launch of a bachelor’s degree in Management and Business Administration in Phnom Penh, Cambodia, starting September 2026. This programme is open to French-speaking students across Southeast Asia.

This bachelor meets the growing demand for high-quality French-language higher education programmes in the Southeast Asia region.

The newly established Université Francophone d’Asie (UFA) is backed by the Cambodian group OCIC, a recognised investor in education (École Française Internationale, Canadian International School, Cambodia University of Technology and Science), and supported by the Agence Universitaire de la Francophonie (AUF), the world’s largest network of francophone higher education institutions, with 1,007 member establishments in 119 countries. This consortium combines academic excellence, strong local roots, and a powerful francophone institutional network to ensure the highest quality of the programme.

Compliant with the academic standards of the campus in Paris, the programme covers the complete core curriculum in management and business administration. Students will therefore receive training identical to that provided in France, validated by the Paris-Panthéon-Assas University and recognised internationally.

The three-year bachelor will be taught by a teaching team that includes professors and researchers from the Paris-Panthéon-Assas University who will teach on-site in Phnom Penh, alongside resident lecturers. Admissions are based on a direct application file. The programme is aimed at students from French or francophone secondary schools across Southeast Asia who hold a baccalaureate or equivalent qualification. To facilitate the integration of students of all backgrounds, courses will be delivered in both French and English. A foundation year may be offered to students whose French level requires strengthening prior to entry.

“We are very pleased to be part of this partnership, which offers students based in Asia an excellent French higher education. With this Bachelor’s degree, they will be able to pursue opportunities in the Asian job market or continue their studies in France at the Master’s level.”
Jean-Baptiste Welté, Full Professor of Management Sciences, Co-director of the Bachelor program in Phnom Penh.

The launch of this programme comes at a particularly favourable time: the strong growth in demand for higher education in Southeast Asia, the continued expansion of AEFE schools in the region, and the hosting of the Francophonie Summit in Cambodia in 2026. This timing gives the project a powerful symbolic dimension for the entire francophone community in the region.

“Sending our children to France too young, without adequate family or logistical support, can be challenging. This bachelor's degree delivered in Phnom Penh allows them to begin their higher education in Asia under excellent conditions, while remaining close to their families, and keeps open a wide range of Master’s opportunities.”
Amaury de Saint Blanquat, Co-founder, Université Francophone d’Asie.

For more information, please contact:

Université Paris-Panthéon-Assas
Jean-Baptiste Welté, jean-baptiste.welte@assas-universite.fr

Université Francophone d’Asie
Thêvy Lenain, Communications Officer, thevy.lenain@ufa-universite.asia

Visit the website: https://www.ufa-universite.asia

HOI AN, VIETNAM, 09 FEBRUARY 2026: Namia River Retreat, Hoi An’s first and only luxury wellness-inclusive resort with all-private pool villas, is proud to announce its acceptance into Virtuoso®, the leading global network of agencies specializing in luxury and experiential travel. This marks a significant milestone for Namia River Retreat, which opened its doors in December 2024, positioning the resort within an elite circle of the world’s finest travel providers. By joining this invitation-only network, Namia River Retreat gains access to a global powerhouse of more than 20,000 luxury travel advisors, further establishing its reputation as a premier destination for wellness hospitality in Central Vietnam.

Elevated Luxury: The Virtuoso Advantage

As a preferred partner, Namia River Retreat now offers exclusive amenities designed for the discerning Virtuoso traveler. These benefits elevate the retreat’s wellness-inclusive core with "VIP" status and tangible value:

• US$100 Food & Beverage Credit: Per villa, per stay, to be enjoyed at the resort’s signature riverside dining venues.
• VIP Booking Status: Ensuring personalized recognition and priority service from arrival to departure.
• Room Upgrade & Early Check-in/Late Checkout: Subject to availability, providing guests with enhanced flexibility and even more immersive river views.
• Vietnamese Artisan chocolate box per villa per stay.

“Joining the Virtuoso network is a defining moment in our story,” says Michelle Ford, General Manager. “This partnership reflects our commitment to excellence and allows us to share our unique vision of Vietnamese herbology and mindful hospitality with a global audience that appreciates the highest standards of luxury and authenticity.”

Luxury Pool Villas By The River
Guests can enjoy exclusive access to the picturesque islet where each of the 60 luxurious private pool villas await. Each villa features an open-plan living room that seamlessly flows into an outdoor terrace with stunning views of the Nipa palm forest or the Thu Bon River. The spacious bedroom boasts a sunken bathtub overlooking the pool, and an en-suite bathroom with a refreshing shower.

Wellness-Inclusive Journeys

All resort guests can enjoy an inclusive 90-minute well-being journey per person, per night at Lumina Wellbeing, the spa and wellness heart of Namia River Retreat, consisting of:

• Custom herbal remedy prescription in the apothecary;
• 30-minute hydrotherapy: choice of herbal hammam using locally sourced herbs, or sauna and cool plunge;
• 60-minute traditional therapy: choice of cupping, acupressure, Vietnamese massage, or signature Diện Chẩn facial reflexology.

Inspired by Thuốc Nam (Vietnamese Herbology), all prescriptions and therapies are created in collaboration with traditional medicine doctors and local healers. Guests can choose between two Wellness Pathways: Deep Rest to calm the nervous system and improve sleep, or Body Balance to ease tension, boost circulation, and restore vitality.

Sustainable Dining
Sustainability is embedded in every aspect of the resort, from sourcing local ingredients to implementing eco-friendly practices. Key initiatives include:

• Locally sourced products and ingredients
• Elimination of single-use plastics and non-organic compounds
• Minimisation of food and bar waste
• Mindful education for the resort team

Guided by Executive Chef Thu Le - with her homegrown skills, shaped by global experience - Namia River Retreat celebrates its homeland through authentic dishes that are light, nourishing, and rooted in seasonality.

The mainland welcome lounge leads to The Merchant River Cruise & Restaurant. Overlooking the Thu Bon River and Nipa Palm forest, the Restaurant offers an elegant setting for contemporary Vietnamese cuisine, inspired by Hoi An’s trading port heritage. Signature dishes include farm-to-table roasted duck, along with street food-inspired cocktails. The Merchant also hosts immersive culinary experiences, from artisan Vietnamese coffee and “Born to Bánh Mì” workshops to tastings of sustainably produced wines. The Merchant River Cruise, a sunset and dinner cruise on the Thu Bon River, is set to launch in early 2026.

The Fisherman Restaurant + Pool Bar celebrates Hoi An’s fishing culture with a seafood-focused menu blending traditional Vietnamese flavours and modern techniques. Set poolside with panoramic river views, it features fresh wild catch of the day, foraged herbs from the Cham Islands, and dishes that showcase the region’s natural bounty.

Mindful Experiences

At Namia River Retreat, guests are invited to move in harmony with nature’s rhythm. From sunrise bamboo bicycle rides, “Dưỡng Sinh” movement or yoga sessions to sunset cruises with cocktails and the evening lantern lighting ritual, each experience is rooted in the soul of Hoi An.

By the riverside, the main heated salt-water swimming pool overlooks the Thu Bon River with 180-degree views, a serene waterfall, hydro-jets, reflexology paths, a living bio-pond, and intimate lounge corners for unhurried moments.

Rooted in Purpose

Namia’s commitment to wellness extends beyond the guest experience. As a member of the Small Luxury Hotels of the World (SLH) Considerate Collection and Wellbeing Collection, the resort’s eco-conscious operations, local employment, and long-term community engagement redefine what it means to travel well for the guest, the land, and the people of Vietnam.

At the invitation of Vietnam-based international investors and developers Larfa Properties and AppleTree Group, Philippe Starck, one of the world’s most celebrated creators, arrived in Vietnam to share his vision for Nhà Estate, a beachfront residential development in Ho Tram. The project represents the first time Starck has lent his creative vision to a residential concept in Vietnam, a place that Starck imagined as if ‘’it has always existed, timeless in its elegance and poetry. An elsewhere in Vietnam.”

Ahead of the project’s public debut, Starck recently attended a gathering at a creative venue in Ho Chi Minh City alongside Eric Merlin, CEO of AppleTree Group and the development team — an informal, elegant evening that brought together a handpicked group of friends, collaborators, and figures from the city’s creative and business communities to celebrate the vision behind the estate.

Nhà Estate: When Philosophy Becomes a Living Space

With a career spanning over four decades, Philippe Starck has conceived a vast portfolio of global icons, from everyday objects to architectural landmarks, always with the human experience at the core. To him, a space truly succeeds when it stirs the emotions and fosters a deep harmony between people, their community, and the natural world. It was therefore only natural that it all started with a human encounter between the Merlin family and Philippe Starck — a meeting that was meant to be, between partners sharing the same values, the same philosophy and ethics.

When they discovered the unique landscape of Ho Tram, together they recognised the rare opportunity to create a place rooted in truth, honest in its design and intelligent in its purpose: a preserved place built to endure, where architecture becomes a natural extension of the landscape.

All the elements were in place to start a creative collaboration: the right people, the right land and the right vision. As Philippe Starck explains, “Nhà Estate is a home of life and humanity, honesty and harmony. Here, everything is imagined to awaken intelligence, inspire creativity. It is a place to be more in love, more alive and more human.”

Having arrived in Vietnam, Philippe Starck fully embraced the local landscape, ensuring that Nhà Estate reflects a global spirit rooted in a profound respect for Vietnamese culture. The project serves as a bridge between Starck’s humanistic creative vision and an Eastern sensibility — one that prioritises a kinship with nature, a spirit of community, and a graceful balance between heritage and progress.

Located on a peninsula between the Ray River and the sea, Nhà Estate comprises just 38 private villas in Ho Tram’s best-preserved area. Each waterfront home is individually designed to achieve a seamless integration with the outdoors, honouring the site’s original beauty as if the architecture had emerged naturally from the terrain.

Nhà Estate is conceived as a village with a highly organic masterplan, shaped by the harmony of sea and river and complemented by a beach club, restaurants, and generous communal spaces. At the same time, Nhà Estate remains closely connected to nearby attractions, including golf courses, restaurants, bars, and water-sports activities.

Here, architecture is shaped through subtle dialogues between land and water, warmth and luminosity, openness and privacy, lightness and durability. Each Nhà Estate villa is conceived to allow natural light, sea breezes, and the surrounding landscape to flow into every living space. Always with views on the water.

Ho Tram: Where Nature Shapes a Way of Life

For many years, Vietnam’s high-end resort real estate market has been defined by scale and investment volume. Nhà Estate, however, takes a different path by placing emphasis on the quality of experience and the relationship between people and their living environment.

The emergence of Nhà Estate is closely tied to the transformation of Ho Tram, one of the few coastal stretches in southern Vietnam that has preserved much of its pristine character. Located roughly two hours from Ho Chi Minh City, the area is gradually becoming a key resort destination, known for its long beaches, untouched forests, and rare natural ecosystem.

Ho Tram has become an ideal setting for the two development partners, Larfa Properties and AppleTree Group, to shape this project. With decades of experience in the luxury real estate sector, both share a common approach: creating places with cultural depth and enduring value, rather than developments driven by short-term market demands.

“We believe that the true value of a project does not lie in short-term profit, but in its ability to endure and be appreciated over time,” says Eric Merlin, CEO of AppleTree Group. “Nhà Estate was conceived as an unconventional development. It is a philosophy of living, where architecture, nature, and people rediscover their balance. Our aspiration is to create a place that holds meaning today and continues to matter for generations to come.”

About Nhà Estate

Imagined by world-renowned creator Philippe Starck, Nhà Estate is a collection of 38 private villas, a boutique hotel, a restaurant, and a beach club, located in Ho Tram, Vietnam. The luxury residential project is a joint venture between Larfa Properties, a privately owned real estate investor and developer with a focus on long-term, high-quality projects, and AppleTree Hospitality, part of the AppleTree Group founded in Vietnam in 1993. The partnership combines Larfa’s commitment to craftsmanship and heritage with AppleTree’s three decades of building premium, experience-led businesses across Asia.

nha-estate.com

About AppleTree Group

Established in 1993, AppleTree Group is a diversified investment and development company headquartered in Ho Chi Minh City, with a portfolio spanning hospitality, tourism, retail, and food distribution.

appletree-asia.com

About Larfa Properties

Larfa Properties specialises in hospitality, residential, and mixed-use developments across Europe and Asia, with a focus on architectural character, heritage value, and long-term investment potential.

larfaproperties.com

About Philippe Starck

Philippe Starck is a world-famous creator whose multifaceted inventiveness is always focused on the essential — his conviction that creation, whatever form it takes, must improve the lives of as many people as possible. This philosophy has made him one of the pioneers and central figures of “democratic design.”

Through his prolific work across all domains — from everyday products (furniture, a citrus squeezer, electric bikes, an individual wind turbine) to architecture (hotels, restaurants that aspire to be stimulating places) and naval and spatial engineering (mega yachts, a space habitation module) — he continually pushes the boundaries of design, becoming one of the most visionary and renowned creators of the international contemporary scene.

starck.com | Instagram @Starck | Facebook @StarckOfficial

Media contacts

Commercial inquiries: Nhà Estate
Press: Ivy+Partners – Ms. Khanh-Linh Nguyen – Senior Communications Consultant
0986031299 – khanhlinh@ivynpartners.com

Da Nang – Hoi An, Vietnam — March 20, 2026 — The ELEVATE 2026:
Accelerate Growth – Asia Leadership & Development Dialogue has officially concluded at The An Heritage, marking not only a milestone for global leadership exchange, but also a powerful statement on Vietnam’s rising role as a destination for international dialogue, innovation, and investment.

Co-organized by Elevate Conference and The An Heritage, the conference gathered over 200 global leaders, executives, and experts—set against the unique cultural and natural backdrop of Central Vietnam.
Vietnam: A Rising Hub in a Fragmented Global Landscape
In a time of global uncertainty and shifting economic centers, Vietnam is increasingly recognized as a strategic convergence point for growth, talent, and innovation.

Key advantages positioning Vietnam on the global stage include:

• Sustained economic growth and resilience amid global volatility
• A young, dynamic workforce driving digital transformation
• Strategic location within the Asia-Pacific supply chain realignment
• Rapidly improving infrastructure and openness to global partnerships

As highlighted throughout ELEVATE 2026, Vietnam is no longer just a manufacturing hub—it is evolving into a knowledge economy and leadership development center, where global ideas meet local execution.

Hoi An – Da Nang: Where Heritage Meets Global Dialogue

Few destinations offer the layered richness of Hoi An and Da Nang—a corridor where cultural heritage, natural beauty, and modern infrastructure intersect.

Hoi An Ancient Town, with its centuries-old architecture and trading legacy, represents a history of global exchange—making it a symbolic setting for today’s cross-border leadership conversations.

Within minutes, participants experienced:

• Pristine coastlines such as An Bang Beach
• The tranquil Co Co River connecting Da Nang and Hoi An
• Proximity to landmarks like My Son Sanctuary and Cu Lao Cham

This rare combination of heritage, nature, and accessibility creates an environment not only for travel—but for reflection, strategic thinking, and meaningful connection.

The An Heritage: A New Model for Destination-Led Leadership Platforms

Hosting ELEVATE 2026 at The An Heritage reflects a broader shift in how global events are designed.

Rather than traditional conference venues, The An Heritage represents a destination ecosystem—where:

• Business dialogue meets lifestyle experience
• Leadership development integrates with well-being
• Investment conversations emerge organically within curated environments

Positioned along the Da Nang – Hoi An axis, the development captures the essence of Central Vietnam: a place to gather, to think, and to build long-term value.

From Global Expertise to Local Opportunity

With participation from leading voices across Silicon Valley, Asia, and Europe, ELEVATE 2026 transformed Central Vietnam into a temporary hub of global expertise.

But more importantly, the event created a two-way exchange:

• Global leaders gained deeper insight into Vietnam’s growth trajectory
• Local and regional businesses accessed world-class thinking and networks

This dynamic reinforces a larger trend: Vietnam—and particularly the Hoi An – Da Nang region—is becoming a bridge between global capital, talent, and emerging market opportunity.

Beyond a Conference: Positioning Vietnam on the Global Leadership Map

ELEVATE 2026 was not just an event—it was a positioning moment.

It demonstrated that Vietnam can host:

• High-level international forums
• Cross-border leadership dialogue
• Strategic partnerships between global and regional players

As destinations worldwide compete to attract not just tourists but ideas, talent, and capital, the success of ELEVATE 2026 places Hoi An and Da Nang firmly on the map as Asia’s next destination for leadership and innovation gatherings.

Looking Ahead

Following the success of this year’s conference, Elevate Conference and The An Heritage are expected to expand their collaboration—further anchoring Vietnam as a long-term hub for leadership development, global exchange, and sustainable growth.

In a world searching for stability, meaning, and new growth engines, Vietnam—and the timeless charm of Hoi An—offers something increasingly rare:

A place where the future of leadership can be imagined, discussed, and built.

Media Contact:
For press inquiries and partnership opportunities, please contact the ELEVATE organizing committee.

About Elevate Conference
Elevate Conference is a global leadership and professional development platform dedicated to empowering leaders, coaches, and entrepreneurs through world-class learning, strategic dialogue, and international networking.

About The An Heritage
The An Heritage is a premium integrated urban resort in Central Vietnam, designed to connect heritage, modern living, and global experiences into a unified destination ecosystem.

On the occasion of the 70th anniversary of the Ho Chi Minh City Conservatory of Music, we are pleased to present the “New Generation” concert, taking place at 8:00 PM on 3rd April 2026, at the Concert Hall of the Ho Chi Minh City Conservatory of Music.

“New Generation” is a concert featuring the HCMC Conservatory Young Orchestra which brings together talented students from the Western Musical Instruments Department. The orchestra was founded and developed under the guidance of Meritorious Artist Tran Vuong Thach, and is currently led by clarinetist Quan Hoang as Music Director, contributing to a professional performance environment for young musicians.

In this concert, the orchestra is honored to collaborate and perform with Dr. Andrea Daru from the Faculty of Music, University of Debrecen (Hungary). As part of the cooperation between the two institutions, with support from the Pannónia Scholarship Program, conductor Andrea Daru will join the young musicians to explore the remarkable sounds created through orchestral harmony. The program also highlights five young soloists from the Western Musical Instruments Department: Nguyen Linh Xuan, Tang Lac Ky Nam, Truong Y Linh, Nguyen Hieu Doanh, and Tran Hoang Truc Dan, showcasing the distinctive timbres and techniques of string instruments through works by Vivaldi and Beethoven.

ABOUT CONDUCTOR ANDREA DARU

Dr. Andrea Daru is a Hungarian conductor and music educator. She graduated in Orchestral Conducting from the Liszt Ferenc Academy of Music and holds a PhD in Educational Sciences from Eötvös Loránd University. She has conducted in many countries and collaborated with prestigious orchestras such as the Siam Philharmonic Orchestra, the Hungarian Radio Symphony Orchestra, and the Royal Bangkok Symphony Orchestra. In addition to her performance career, she currently serves as Assistant Lecturer at the Faculty of Music, University of Debrecen, and Associate Professor at the Hungarian Dance University.

PROGRAM

The concert opens with two remarkable concertos by Antonio Vivaldi, one of the most prominent composers of the Baroque period. First, audiences will enjoy the Concerto for 4 Violins and Strings, RV 550, performed by four young soloists: Nguyen Linh Xuan, Tang Lac Ky Nam, Tran Hoang Truc Dan, and Truong Y Linh. This is followed by the “Winter” Concerto from the famous The Four Seasons, featuring soloist Nguyen Hieu Doanh. The program concludes with Symphony No. 8 in F major by Ludwig van Beethoven - a lively and energetic work, brought to life by the young orchestra with youthful passion and vitality.

EVENT INFORMATION

• Time: Friday, 3rd April 2026, at 8:00 PM
• Venue: Concert Hall, Ho Chi Minh City Conservatory of Music (112 Nguyen Du Street, Ben Thanh Ward, HCMC)
• Ticket prices: 100.000 (Students) - 200.000 - 300.000 - 400.000 VND
• Ticket contact: 0398883487 (Ms. Thao)
• Contact for other inquiries: vndtinh@hcmcons.vn

*No admission for children under 5 years old.

Opening Reception: 18:00 – 20:00, Friday, March 27, 2026
Exhibition Dates: March 28 – May 30, 2026
Address: Rare Sea – 3 Đặng Thị Nhu, Bến Thành Ward, Hồ Chí Minh City
Opening Hours: 10:00 – 18:00, Tuesday – Sunday, or by appointment
Free admission.

Rare Sea is pleased to introduce the forest lives on as unfinished film reels, a group show with the participation of four artists Aliansyah Caniago, Xuân-Hạ, Rab, and Hoàng Vũ. Featuring multi-medium artworks, spanning sculpture, silk & Korean traditional paper painting, installation, and moving image, the exhibition explores the lingering existence of materials and spirits as interlocutors on urbanism, production, and labor of modern society.

Urban space and industrialization often drape themselves in fantastical promises of a stable and prosperous future, where labor is a one-way ticket to happiness. What has been pushed aside in the name of progress? Do they carry any momentum of memories and histories? And should we listen, observe, touch, smell and feel them? In the forest lives on as unfinished film reels, what remains invisible within the intimate and collective spaces of urbanism and production is exaggerated, saturated and glorified: fauna ghosts, noises, mythical creatures, repetitive gestures. From these vestiges, both human and non-human, the exhibition excavates what has been erased and what haunts us, reflecting perspectives on labor, dwelling, and the residual consequences of industrial society.

At the entrance, Aliansyah Caniago opens a space of refuge in remnants of colonialism. Aliansyah traces the spirits of camphor tree forest still residing within materials produced through colonial extraction–not to memorialize, but to break them down from within. His works propose alternative ways of sensing history: scattering processed film reels into a floating graveyard, reciting and dissecting colonial reports until they dissolve into meaningless sound, and proposing scent as an archival medium for the asymmetrical exchange routes across the Indian Ocean. Materials become both monument and coffin, holding space for collective values that were erased and borrowed, while opening dialogues between the profane and the sacred, between colonial extraction and the spiritual endurance of a people.

Hoàng Vũ and Rab lead viewers into spaces of construction, production, and imagination on the first floor. Both artists anatomize the production process through exploring contrasting materialities. Hoàng Vũ anchors a visual-audio vantage point in learning about the positionality of a newly renovated building. He uses noise recorded from the construction, along with field recordings on the city’s streets, treating construction mesh and metal scaffolding as an acoustic buffer zone. Listening carefully to the marginal sonic particles of urban life, he questions what material dialogues might emerge from urban space. In Rab’s imaginary factory, the human body loses its individuality, becoming a mass-produced commodity. Rab critiques the absurdity of biological exchange as a commercial transaction. From personal observation and intertwinning with mythological perspective, Rab traces the disappearance of creatures displaced by urbanization from lands that once belonged to them. Together, Hoàng Vũ and Rab propose non-human ways of inquiry: one listening from the building’s construction skeleton, the other through the eyes of a magpie.

The exhibition concludes on the second floor, in a space made tangible by invisible gestures of labor. In Rare Sea’s kitchen—a more intimate space in the gallery—Xuân-Hạ’s three-channel video invites reflection on gendered labor within the household area. The work evokes the residing of intergenerational ties among women working in the communal yet vulnerable spaces of the home: the kitchen, the bathroom, and the washing room. Repetitive gestures weave memory into the space, which becomes shaped by unnamed acts often draped as expressions of care. As they expose what has been silenced as gendered trauma within these rooms, these gestures also weave the warmth of care back into memory, becoming a poignant ode to the women who came before and a quiet critique of the system that rendered their labor invisible. Through these repetitive acts, the artist keeps returning to unfinished stories, acknowledging that what haunts also holds.

the forest lives on as unfinished film reels speaks to the dwelling of spirits meant to be erased after the act of labor and production. Residing in a recently renovated building in an urban area, the exhibition also invites engagement with a space where art labor continues to cultivate alternative, critical lenses on progress.

ABOUT ARTISTS

Aliansyah Caniago (b. 1987, Indonesia) is an artist based in Banda Aceh whose practice spans site-specific installation, performance, painting, and archival research. Growing up amid rapid industrialisation in Indonesia, his work critically examines ecological loss, extractivism, and the consequences of modernity for both human and more-than-human worlds. Since 2016, his research has focused on Barus, North Sumatra, once the centre of global camphor trade, where colonial extraction led to the destruction of sacred camphor forests and the erosion of Batak cosmologies.
Camphor functions in his work as both material and metaphor, connecting spiritual belief, colonial science, and industrial technologies such as celluloid film. Through artistic practices involving scent, touch, ritual, and the body, Aliansyah activates fragmented archives and oral histories to reanimate suppressed narratives and embodied memory. His works have been presented internationally, including at Documenta Fifteen (Germany), MUMA (Australia), the Jakarta Biennale. He is a graduate of MA Art and Ecology, Goldsmiths, University of London.

Xuân-Hạ is an art worker whose practice spans roles as an artist and organizer. Working across moving image, installation, and conceptual art, she translates personal imaginaries and collective memories into visual narratives. Her work creates discursive spaces that critically examine the fluidity of identity, the impermanence of place, and the fragility of cultural continuity amid social and environmental transformations.

Her works have been presented at international film festivals and exhibitions, including the Asian Avant-Garde Film Festival 2025 (M+ Museum, Hong Kong), Painting with Light Film Festival 2022 (National Gallery Singapore), the Kyoto University Visual Documentary Project (VDP) 2021, and Jakarta Biennale ESOK 2021 (Museum of National Awakening, Indonesia), as well as at various independent and institutional art spaces nationally and internationally. Alongside her artistic practice, Xuân-Hạ is deeply engaged in cultivating local art communities in Vietnam. She is a co-founder of Chaosdowntown Cháo (HCMC, 2015–2019) and the founder of A Sông (Da Nang, 2019–present). She has been awarded for the International Future Leaders Program 2022-23 by The Australia Council for the Arts, and recently received the Fellows Award: Cultural & Artistic Responses to the Environmental Crisis 2024 (CAREC) by Prince Claus Fund.

Bui Bao Tram, also known as Rab (b. 2000), is a multimedia artist based in Ho Chi Minh City. Rab's practices address the themes of collective and personal memory, investigating the dialogues and exchanges that occur within relationships. This exploration aims to raise questions and discourse regarding societal and humanity.

In 2023, Rab presented her first solo exhibition, "Nằm mơ đan lưới trời" (Dreaming of Weaving the Sky Net) featuring site-specific installations and performance. Rab has participated in various projects, such as Arts Intensive Study Program (The Fire Station, Qatar Museums, Qatar, 2025-2026), ARKO Art Studio Residency (Arts Council Korea, Seoul, Korea, 2025), There is no center, Group exhibition (ROH, Indonesia, 2025), Saigon City Slang group exhibition (Sàn Art, Vietnam, 2024), S.E.A. Focus (Singapore, 2024), The Unknown, Choreographed (Á Space & 3nam Studio, Vietnam, 2023), etc. In 2025, Rab received the Prince Claus Seed Award from Prince Claus Fund (Amsterdam, Netherlands) and was nominated for Finest Artists from Hanoi Grapevine, Vietnam. Rab also co-founded Bụi Tre Collective - an artist-run collective aimed at providing support for emerging experimental artists in Vietnam.

Hoàng Vũ (b. 1996, Mekong Delta, Vietnam) is a multidisciplinary artist based in Saigon, working across sound, poetry and visual arts. Hoàng Vũ is also an experimental ambient music producer.
With sound as his primary focus, his practice centers on atmosphere and phenomena, within liminal space, states of waiting, and shifting boundaries. Alongside his compositional work, he develops research-based projects engaging ecological soundscapes and site-specific phenomena shaped by urbanization and ongoing environmental instability that continuously reshape the landscape.

ABOUT THE CURATOR

Lại Minh Ngọc was born in Hanoi and is currently based in Saigon, Vietnam. Graduated in Social Studies and Art & Media Studies at Fulbright University Vietnam, she is taking small steps in practicing photography, documentary film, ethnographic film, and curation. Ngọc views artistic practices as a multidimensional approach to social research, especially issues and representation of sex and gender woven within the changing of urban space.

ABOUT RARE SEA

Rare Sea is an independent contemporary art organisation based in Ho Chi Minh City, Vietnam. Opening in January 2026, Rare Sea supports artistic practice through exhibitions, studio-based research, professional development, and public engagement.

Through its programming, Rare Sea fosters artistic exchange and builds platforms for creative practice and international cross-cultural dialogue in Vietnam and beyond, grounded in sustained, forward looking engagement with artists, curators, and local communities.

CONTACT

Address: 3 Đặng Thị Nhu, Ben Thanh Ward, Ho Chi Minh City, Vietnam

For further inquiries or to book a visit, please contact us via email info@raresea.vn

Website: raresea.vn

Instagram: @raresea.vn
Facebook: https://www.facebook.com/rareseavn
Phone: +84 937891284

Ho Chi Minh City, 2026 – April unfolds with a quiet sense of anticipation, as the city begins to lean into the promise of long, unhurried holidays ahead. It is a moment suspended between movement and pause - where days soften, and time invites a more considered way of living. At JW Marriott Hotel & Suites Saigon, this transition is expressed through a thoughtfully composed collection of experiences, where gastronomy, design, and moments of connection come together - shaping a lifestyle that feels both elevated and effortlessly balanced.

1. Nikura & Pisco Hana – A New Social Destination for the Discerning

April marks the arrival of Nikura, a dining concept that captures the nuanced dialogue between Japanese precision and the expressive soul of Peruvian cuisine. Here, Nikkei is not merely presented - it is interpreted, refined, and quietly redefined. At the helm is Peruvian Chef Ivan Casusol, whose international journey through some of the world’s most dynamic culinary cities informs a style that is both assured and deeply considered. Under his direction, Nikura emerges not just as a restaurant, but as a destination for those who seek nuance, texture, and a sense of discovery within each course.

Under the direction of Chef Ivan Casusol, Nikura brings refined, deeply expressive Nikkei cuisine to the heart of Saigon

The space itself opens generously onto the movement of Hai Ba Trung Street, blurring the line between the city’s pulse and the intimacy of the dining room. Interiors draw from Peru’s tactile warmth, most notably in lighting inspired by the softness of alpaca wool, layered with the quiet elegance of traditional Japanese artistry. At the open kitchen and sashimi counter, the day’s finest seafood is presented with restraint, inviting guests to observe, engage, and immerse themselves in the craft as it unfolds. Private dining rooms and an intimate chef’s table offer a more personal dimension - where each dish becomes part of a dialogue between guest and chef, unfolding in real time.

Overlooking vibrant Hai Ba Trung Street, the open kitchen setting creates a dining experience that feels immersive and connected

Just steps away, Pisco Hana Bar & Lounge shifts the evening into a more vibrant register. The experience begins with a gesture that feels both generous and disarming “First Drink on Us” - setting the tone for a night that is as social as it is sensory. Led by Bar Manager Huu Phu, a mixologist known for his inventive spirit and instinctive understanding of flavor, the cocktail program draws from the same Nikkei philosophy - layered, expressive, and quietly unexpected. Each creation reveals itself in stages: warmth giving way to brightness, familiarity dissolving into intrigue.

Led by Bar Manager Huu Phu, Pisco Hana crafts a multi-layered cocktail journey inspired by contemporary Nikkei influences

Yet beyond composition, each drink carries a narrative - an interplay of ingredients, memory, and technique, shaped with precision and intention. It is this pursuit of curiosity that defines Pisco Hana: contemporary, exploratory, and just restrained enough to remain elegant.

Each cocktail unfolds as a story - defined by creativity, precision, and a quietly daring spirit

The setting mirrors this duality. Plush seating and subtle Japanese motifs create an atmosphere of intimacy, while private rooms offer discretion. A distinctive bar-to-table window introduces a moment of theatre - cocktails passing seamlessly from the hands of the mixologist to the guest, collapsing the distance between creation and experience.

An intimate setting with Japanese-inspired details and weekend DJ rhythms shapes an inspired after-dark destination in the city

As the evening deepens, weekend DJ sets lend rhythm to the space, where music, conversation, and cocktails move in quiet synchrony. It is here, framed by the glow of the city beyond, that the night lingers just a little longer. For reservations or further information, please contact +84 914 296 754 or email nikura.saigon@marriott.com, visit the official fanpage: https://www.facebook.com/NikuraRestaurant or website https://www.jwmarriottsaigon.com.

Nikura & Pisco Hana: Ground Floor – JW Marriott Hotel & Suites Saigon (Corner of Hai Ba Trung Street and Le Duan Boulevard, Saigon Ward)

2. A Vibrant April at JW Café with a Tapestry of Culinary Experiences

April unfolds with a renewed sense of vibrancy at JW Café, where a curated series of dining experiences takes center stage. The highlight arrives with the Easter Sunday Brunch on April 5, as the restaurant is brought to life through a rich and colorful culinary journey. An abundant selection of premium seafood - snow crab legs, Nha Trang lobster, Ca Mau crab - sets the tone, accompanied by indulgent accents such as 24-month Iberico ham and delicately seared foie gras. From there, the experience unfolds across a spectrum of global cuisines, weaving together Italian, Japanese, Peruvian, Indian, and Chinese influences into a seamless culinary narrative. At its center, a refined caviar station elevates the experience further, where each element - whether paired with mille-feuille, sour cream, roasted sweet potato with garlic butter, or crisp salmon cake - is designed to balance texture with depth. Tableside trolley service adds a quiet sense of ceremony, bringing moments of interaction that feel both personal and considered.

A lavish spread unfolds with premium seafood, global flavors, and a refined caviar experience at its center

Beyond the table, JW Garden transforms into a scene of gentle festivity, where children move through Easter egg hunts and families gather for unhurried moments captured in thoughtfully designed spaces. The experience concludes, as all memorable meals should, with a dessert selection that lingers - delicate, expressive, and quietly indulgent.

JW Garden becomes a joyful gathering space, where Easter egg hunts and family moments come naturally together

Continuing through the month, JW Café welcomes Chef Tiong Joeson, Sous Chef from The Ritz-Carlton, Millenia Singapore, for a series of Singapore-inspired dinners on April 17 and 18, followed by a special Sunday Brunch on April 19. Guests are invited to explore a repertoire of iconic flavors - from the bold richness of chili crab and the comforting elegance of Hainanese chicken rice to the aromatic depth of laksa- alongside charcoal-grilled satay, slow-braised beef rendang, and the soulful warmth of Bak Kut Teh. Each dish captures the vibrant spirit of Singaporean cuisine, unfolding as a dynamic and immersive culinary journey. The buffet experience is priced at VND 1,880,000++ per guest, inclusive of fresh juices, tea, and coffee, with optional wine pairing from VND 800,000++ or a champagne package from VND 2,000,000++, offering a refined accompaniment to the experience.

Chef Tiong Joeson of The Ritz-Carlton, Millenia Singapore presents a vibrant Singaporean culinary journey, where iconic dishes such as chili crab, Hainanese chicken rice, and laksa are reimagined with refined expression

For reservations or further information, please contact +84 914 296 754 or email jwsaigon.jwcafe@marriott.com, visit the official fanpage: https://www.facebook.com/jwcafesaigon or website https://www.jwmarriottsaigon.com.

JW Café: Level 1 – JW Marriott Hotel & Suites Saigon (Corner of Hai Ba Trung Street and Le Duan Boulevard, Saigon Ward)

3. The Lounge – An Afternoon Ritual with Refined Tropical Flavors

At The Lounge, afternoons take on a slower cadence through a Tropical Afternoon Tea that feels both playful and poised. Pastry creations draw from familiar fruits featuring strawberry, banana, lychee, tomato, yet are reinterpreted with a level of craftsmanship that transforms the expected into something quietly striking. Alongside, savory selections provide contrast and balance, while classic scones, served with vanilla mascarpone cream, citrus butter, and berry chia jam, anchor the experience in tradition.

Tropical Afternoon Tea at The Lounge delights with a collection of pastries that are both imaginative and elegantly crafted

Served with free-flow tea or coffee for two, this Tropical afternoon tea ritual at The Lounge is more about intention: a pause in the day, softened by light, conversation, and a sense of ease that feels increasingly rare.

Refined savory selections and classic scones create a balanced, elegant, and quietly indulgent afternoon tea experience

For reservations or further information, please contact +84 28 3520 9999 or email jw.sgnjs.thelounge@marriott.com, visit the official fanpage: https://www.facebook.com/JWMarriottSaigon/ or website https://www.jwmarriottsaigon.com.

The Lounge: Ground Floor – JW Marriott Hotel & Suites Saigon (Corner of Hai Ba Trung Street and Le Duan Boulevard, Saigon Ward)

4. Moments Retreat – An Utmost Luxury Getaway Right at The Heart of Saigon

As the city approaches its holiday rhythm, Moments Retreat offers a different perspective on escape—one that does not require leaving, but rather re-seeing. With daily breakfast, a VND 500,000 dining credit, and a 20% privilege at Spa by JW, the experience is designed to move effortlessly between indulgence and restoration. Days unfold gently- through wellness rituals, diverse dining, and moments of stillness that invite reconnection.

Moments Retreat offers a thoughtfully balanced stay, where dining, relaxation, and wellness come together with ease

The Family by JW program introduces a layer of shared experience, while JW Garden offers a rare pocket of calm within the city’s momentum. With newly enhanced facilities and a service philosophy rooted in anticipation and personalization, Moments Retreat becomes more than a stay - it becomes a shift in pace, a quiet recalibration. Available through September 30, 2026, including the peak holiday window from April 27 to 30, it is an invitation to experience the city not as it rushes, but as it breathes.

Family by JW program at JW Garden creates meaningful moments of connection within a rare pocket of greenery in the city

For reservations or further information, please contact +84 28 3520 9999 or email jw.sgnjs.reservation@marriott.com, visit the official fanpage: https://www.facebook.com/JWMarriottSaigon/ or website https://www.jwmarriottsaigon.com. At JW Marriott Hotel & Suites Saigon, April is not defined by what happens - but by how it is experienced: with intention, with elegance, and with a sense of quiet discovery woven into every moment.

About JW Marriott Hotel & Suites Saigon
JW Marriott Hotel & Suites Saigon is a luxury urban retreat in the heart of the city, imbued with local charm, where guests can fully enjoy moments of serenity, meaningful connections, and memorable experiences. The property comprises a 21-story hotel with 305 elegantly appointed rooms and a 31-story serviced residence tower offering 260 premium one- to three-bedroom apartments, all with panoramic city views. The hotel is directly connected to the renowned mPlaza Saigon and is adjacent to high-end shopping centers and cultural landmarks in central Ho Chi Minh City, such as the Saigon Central Post Office, Nguyễn Văn Bình Book Street, Notre-Dame Cathedral Basilica, Class A office buildings, and is only 6 km from Tan Son Nhat International Airport. JW Marriott Hotel & Suites Saigon features more than 1,200 m² of elegant meeting and event space, suitable for a wide range of occasions. Leisure amenities include an outdoor swimming pool, fitness center, and Spa by JW with seven treatment rooms. Four distinct restaurants offer diverse culinary experiences, supported by a team of professional and highly experienced chefs, ensuring every guest enjoys a world-class dining experience.
Stay updated on the latest activities via the hotel’s Facebook and Instagram pages, or visit marriott.com/sgnjs for the latest information. For more details, please visit: www.jwmarriottsaigon.com.

About JW Marriott
JW Marriott is a brand within the luxury portfolio of Marriott International, encompassing distinctive hotels and resorts around the world. The JW Marriott brand pays tribute to the founder of Marriott International, J. Willard “J.W.” Marriott, who consistently prioritized holistic happiness as a way to care for others better. Inspired by his approach to life and rooted in the pursuit of holistic well-being, JW Marriott hotels offer a sanctuary for guests through uniquely designed programs and services that encourage them to fully embrace each moment, cultivate mindfulness, nurture the body, and restore the spirit. Today, there are nearly 125 JW Marriott hotels in 40 countries and territories worldwide, serving discerning travelers who seek experiences that foster meaningful connections and enrich the soul. JW Marriott proudly participates in Marriott Bonvoy®, Marriott International’s global travel program. The program provides members with an exclusive portfolio of global brands, unique experiences through Marriott Bonvoy Moments, and benefits including free nights and Elite status privileges. To enroll for free or learn more about the program, please visit: www.jwmarriott.com.

Positioned at a prestigious “diamond location” spanning the vibrant intersections of Nguyen Hue, Dong Khoi, Le Loi, and Le Thanh Ton, Union Square officially unveils four new dining concepts on Level 3 - introducing a refined and diverse culinary ecosystem to the heart of Ho Chi Minh City.

This launch marks a significant evolution for Union Square. Long recognized as a premier luxury retail destination, the iconic building now expands its offering into a thoughtfully curated lifestyle experience - where dining becomes an integral part of the destination.

Under the concept “Saigon’s New Culinary Collective”, Level 3 brings together four distinct culinary identities, each defined by its own character, yet unified through a shared vision of quality, creativity, and contemporary taste.

Curated and operated by Vina Collective, this new floor is designed not simply as a collection of restaurants, but as a destination where guests gather, connect, and return - drawn by experiences that are both elevated and approachable.

The launch introduces four unique concepts, each contributing a distinct perspective to the overall dining experience:

NOI – Premium Wood-Fire Dining & Bar
NOI presents a Mediterranean-inspired dining experience centred around wood-fire cooking. Specializing in premium meats and fresh seafood, the restaurant emphasizes natural flavours enhanced by open-fire techniques. The space is defined by a warm, refined ambiance, complemented by an open kitchen and a contemporary bar - ideal for both intimate dinners and vibrant social evenings.

PÃO PÃO – A Taste of Portugal
PÃO PÃO introduces a premium fast-casual concept inspired by Portuguese cuisine and is recognized as the first Portuguese-style bread shop in Vietnam. Designed for modern urban lifestyles, the concept offers a dynamic, youthful energy through its signature breads, combining bold European flavours with convenience and accessibility.

Vietnam House Restaurant – Contemporary Vietnamese Cuisine & Champagne Bar
Building on the legacy of its Dong Khoi flagship, Vietnam House Restaurant at Union Square reinterprets Vietnamese cuisine through a contemporary lens. The restaurant blends heritage flavours with global influences, set within an elegant, refined space. The addition of a Champagne Bar and Afternoon Tea further enhances its positioning as a sophisticated dining destination for both local and international guests.

The Reverie Boutique – Artisanal Patisserie & Delicatessen
Extending the signature craftsmanship of The Reverie Saigon, The Reverie Boutique offers a curated selection of fine pastries, artisanal chocolates, and premium gifting items. The boutique embodies a refined aesthetic, where culinary artistry meets thoughtful design - creating a destination for both indulgence and elegant gifting.

All four concepts are curated and operated by Vina Collective - a hospitality management and placemaking collective dedicated to reimagining Vietnamese hospitality through creativity, craftsmanship, and meaningful human connection.

Through its growing portfolio, Vina Collective aims to shape distinctive destinations that bring together dining, culture, and lifestyle into cohesive, experience-driven environments.

At Union Square, this vision comes to life through a carefully curated mix of concepts - each contributing to a broader narrative of connection and community.

As part of this launch, Vina Collective also introduces its Loyalty Program, marking the first step toward a unified guest experience across its venues. Members can enjoy immediate benefits, including welcome privileges, birthday rewards, and exclusive access to curated experiences.

With the introduction of “Saigon’s New Culinary Collective,” Union Square redefines its role within the city’s evolving lifestyle landscape.

More than a dining floor, Level 3 is envisioned as a vibrant culinary destination - where different concepts and energies converge to create experiences that are dynamic, engaging, and designed for repeat visits.

Union Square now stands not only as a landmark for luxury retail, but as a new epicentre for contemporary dining in Ho Chi Minh City.

About Vina Collective
Vina Collective is a hospitality management and placemaking collective dedicated to curating distinctive destinations across hospitality, dining, culture, and lifestyle in Vietnam. Guided by the philosophy “Collectively Inspired: Vietnamese Hospitality, Reimagined,” the brand brings together creative minds, cultural insight, and premium standards to shape experiences that are both authentic and forward-thinking.

With a vision to become Vietnam’s most distinctive hospitality and lifestyle collective, Vina Collective develops and manages a diverse portfolio spanning hotels, restaurants, retail, and lifestyle concepts. Each destination is thoughtfully crafted to reflect a strong sense of place - celebrating local culture while embracing a contemporary, global perspective.

Rooted in genuine hospitality and driven by collective creativity, Vina Collective places emphasis on craft, quality, and meaningful human connection. Through its curated approach, the brand aims to elevate Vietnamese hospitality into immersive experiences that inspire guests, partners, and communities alike.

Media Contact
Trần Thụy Thanh Trúc (Ms.)
Director of Marketing and Communications
+84 (0) 903 16 10 16 | truc.tran@thereveriesaigon.com

Da Nang, Vietnam – March 20, 2026

Hoiana Resort & Golf introduces the Entertainment Hub to its extensive lifestyle portfolio. This state-of-the-art indoor facility creates a high-energy destination where world-class leisure meets social connection.

Spanning a meticulously designed futuristic space, Entertainment Hub is the latest addition to a resort already renowned for its championship golf, luxury accommodations, 24/7 entertainment and 25+ diverse dining venues. This all-weather facility bridges the gap between active daytime play and vibrant nightlife, catering to families, couples, and MICE groups alike.

A New Pulse of Social Play

The Entertainment Hub is designed as a multi-dimensional "playground" featuring a range of immersive experiences:

Sports Bar & Social Games - The heartbeat of the Hub. Featuring massive screens for live matches, it offers a relaxed lounge vibe by day and transforms into a high-energy hotspot with themed events by night. Guests can also challenge friends to classic bar games, including pool, foosball, darts and more in a stylish setting.

Boutique Bowling & Virtual Play - Four contemporary bowling lanes offer a stylish setting for friendly rivalry. Complementing this is the Virtual Sports zone, where players can step into realistic simulations to perfect their golf swing or engage in various high-tech sports challenges.

The Arcade Zone & Mini Golf - A neon-lit "pixel playground" featuring cutting-edge arcade games, grab machines, and a ball pit for younger guests. The Hub also features a vibrant 9-hole Mini Golf course, offering family-friendly fun and surprises for all ages.

Future-Ready Karaoke Suites: Looking ahead, the Hub is set to debut five themed Karaoke Suites, each suite is designed with premium technology and unique ambiances like "Sci-fi" and "Underwater Wonderland" to elevate private celebrations to unforgettable heights.

The launch of the Entertainment Hub reinforces Hoiana’s commitment to providing an unparalleled variety of leisure options, solidifying its position as the most dynamic integrated destination in Central Vietnam.

About Hoiana Resort & Golf

Nestled on the serene central coast of Vietnam (Da Nang), just minutes from the ancient town of Hoi An, Hoiana Resort & Golf is not just a resort — it's a vibrant world of wonder waiting to be discovered. Spanning nearly 1,000 lush hectares, Hoiana brings together the best of Southeast Asia in one dazzling destination: four world-class hotels, a championship golf course, a pristine private beach, over 25 superb dining experiences, an expansive kids' club, the region’s most dynamic gaming floor, an exciting indoor entertainment hub, outdoor adventures, and vibrant cultural experiences.

Hoiana has been recognized among the world’s premier destinations, earning titles such as “World’s Leading Integrated Resort 2024” and “Asia-Pacific’s Best Integrated Resort 2025.” Its signature Hoiana Shores Golf Club stands proudly among the region’s finest, ranking 18th in Asia and 94th globally — the only Asian course honored in Golf World UK’s Top 100.

As an ambitious development project worth USD 4 billion, Hoiana Resort & Golf will raise new standards for high-class tourism in Vietnam while bringing opportunities and economic prosperity to the East of the new Da Nang.

Media Contact:
Amber Nguyen
Assistant Manager, Brand Communications
Hoiana Resort & Golf
E: thao.ntp@hoiana.com

A New Chapter of Riverside Elegance Begins By The Thu Bon River

Hoi An, Vietnam, March 2026: Riverside luxury in Hoi An is redefined with the introduction of Thu Bon River Suites at Anantara Hoi An Resort, a new suite category created to add style and sophistication to heritage living on the banks of the river.

These eight ground-floor suites have been transformed into larger yet intimate spaces, offering extended indoor and outdoor living areas, blending comfort with authentic charm and direct riverfront views presenting glimpses into Hoi An’s authentic daily life.

Interior design features include elegant local craftsmanship and individually-designed furniture pieces reflecting Hoi An’s multi-cultural influences and colonial charm. The new refined bathrooms highlight striking free-standing claw-foot bathtubs, elegant white marble finishes and chic double vanities.

In addition to the new suite category, ten Premium River Suites across the ground and first floors have been fully renovated and redesigned, also with distinctive interior features.

The new Anantara Two Bedroom River Suite has been converted from one bedroom, allowing ideal flexibility for families and friends. This suite offers two separate bedrooms and bathrooms and an extensive balcony directly overlooking the river.

Each of the 19 new suites features refreshed interiors with French colonial charm and Asian influences, celebrating Hoi An’s cultural blends and creating the most luxurious riverside suites in the Ancient Town.

These suites also now offer dedicated room host service for the ultimate in personalised stays, in-suite check-in and check-out and a 60-minute treatment per person, per stay, plus complimentary private steam room access at Anantara Spa.

The resort’s Art Space Restaurant & Bar has also undergone an extensive makeover with a complete reimagination of its outdoor terrace creating a tropical-style concept and introducing trendy signature cocktails and tapas dishes to the menu.

A sit-up bar adds to the social element, along with a dedicated stage area for weekly live music events. Clever lighting, mixed-height tables, chairs and sofas all complement the chic and fashionable new space.

“We are thrilled to reveal our transformed suites and restaurant as we kick off 2026 and offer amazing new resort experiences. These elevated spaces bring enhanced luxury to life as we continue to create unforgettable journeys for all our guests”, said Ross Sanders, Area General Manager, Minor Hotels Vietnam.

Anantara Hoi An Resort is a luxuriously-charming cultural hideaway, edging the Thu Bon River in the historic port town and just a few minutes’ walk from the UNESCO World Heritage Site of Hoi An’s Ancient Town.

For further information, please contact Anantara Hoi An Resort on +84 235 391 4555, or at hoian@anantara.com.

About Anantara Hotels & Resorts

A luxury hospitality brand for modern travellers, Anantara Hotels & Resorts connects guests to genuine places, people and stories in some of the world’s most extraordinary destinations. Each Anantara embraces the surroundings and culture of its destination, creating unforgettable memories for every guest since 2001. From city to sea and desert to jungle, Anantara delivers heartfelt, Thai-inspired hospitality at its over 50 hotels and resorts across Asia, Europe, Africa, the Middle East and the Indian Ocean.

Anantara Hotels & Resorts is a Minor Hotels brand and recognises its guests through one unified loyalty programme, Minor DISCOVERY, part of GHA DISCOVERY.

Visit anantara.com for more information, and connect with Anantara on Facebook, Instagram, TikTok, X and YouTube.

About Minor Hotels

Minor Hotels is a global leader in the hospitality industry with over 560 hotels, resorts and branded residences across 57 countries. The group crafts innovative and insightful experiences through its hotel brands including Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH, Oaks, and iStay, as well as a diverse portfolio of restaurants and bars, travel experiences, and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.

Minor Hotels is a proud member of the Global Hotel Alliance (GHA) and recognises its guests through one unified loyalty programme, Minor DISCOVERY, part of GHA DISCOVERY.

Discover our world at minorhotels.com and connect with Minor Hotels on Facebook, Instagram, LinkedIn and YouTube.

For media enquiries, please contact:

Kate Jones
Area Director of Marketing and Public Relations, Vietnam
Tel: + 84 905 652 564
Email: kjones@minor.com

In the evolving landscape of luxury hospitality, "lifestyle" hotels are no longer just selling a comfortable bed; they are selling a curated way of living. In Da Nang, Radisson RED is spearheading this movement by consistently partnering with local brands like 138CKnit and Mùa Craft Sake, creating unique cultural and fashion "touchpoints"; for the modern traveler.

A new generation of travelers—specifically Gen Z and Millennials—craves authentic connections with their destinations. This demand has pushed international hotel chains to adopt a "Glocal" (Global & Local) strategy: maintaining world-class management standards while embracing local soul through collaborations with regional artisans, designers, and craft brands.

Radisson RED Danang stands as a prime example. Moving away from generic souvenirs, the hotel celebrates Vietnamese creativity through inspiring collaborations. This past Valentine’s Day, the hotel sparked a "mini-trend" by partnering with 138knitwear, a contemporary local hand- knitted fashion brand. Under the message "For moments meant to stay with you," the partnership focused on creating intimate, deeply connected moments for couples. This unique partnership also highlights "fashion", one of the core pillars of the Radisson RED brand.

The Creative in-room fitting set is a part of the collaboration between Radisson RED Danang & 138knitwear

The collaboration target Gen Z and Millennials who crave authentic connection with their destination

The most innovative highlight of this campaign was the "Private In-Room Fitting" service, exclusively for Radisson Rewards VIP members and Suite guests.

Instead of traveling to a boutique, guests enjoyed a private styling session within the comfort of their room featuring 138CKnit designs. Each session was accompanied by a handcrafted "crochet heart" mascot—a symbol of the warmth and meticulous skill of Vietnamese knitters. This approach not only honors traditional craftsmanship but also elevates the personalized luxury experience for the guest.

The localization journey continues beyond fashion. Radisson RED Danang is extending its reach into the culinary world by partnering with Mùa Craft Sake—Vietnam’s first artisanal sake brand. The centerpiece of this collaboration is the "Neo-Tokyo Sake Fest" series, hosted this April at the BlackOut Rooftop Bar on every weekend.

Mùa Craft Sake—Vietnam’s first artisanal sake brand. The centerpiece of this collaboration is the "Neo-Tokyo Sake Fest" series, hosted this April at the BlackOut Rooftop Bar on every weekend.

This partnership promises an exciting intersection of cultures: centuries-old Japanese brewing techniques blended with unique Vietnamese ingredients. Set against the modern, vibrant backdrop of Radisson RED, the event offers a sophisticated "craft" tasting experience within a stylish international context.

"We believe in the quality of Vietnamese artisans and are ready to introduce these 'Made in Vietnam' products to our high-end international guests," says Dmitriy Zakutniy, Curator AKA General Manager of Radisson RED Danang.

According to Dmitriy, these activities transform a stay at Radisson RED into a multi-sensory exhibition of entertainment and art. These deep emotional touchpoints not only increase guest loyalty but also drive powerful organic engagement on social media.

"Selectively integrating local materials and stories makes our hotel feel more approachable and alive," he adds. "This is the key to attracting Gen Z and Millennials—the market leaders who are constantly searching for novelty and authenticity."

About Radisson RED Danang

Radisson RED is an upper upscale hotel brand that presents a playful twist on the conventional. The brand injects new life into hospitality through informal services where anything goes, a vibrant social scene that’s waiting to be shared and stylish public spaces with standout design to inspire our guests. Radisson RED hotels are designed to fit the needs of our guests by giving them endless opportunities to tune in and out, switching effortlessly between business and pleasure. Guests and professional business partners can enhance their experience with Radisson RED by participating in Radisson Rewards, an international loyalty program offering exceptional benefits and rewards.

Radisson RED is a part of the Radisson family of brands, which also includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson brought together under one commercial umbrella brand Radisson Hotels.

For reservations and more information, visit our website. Or connect with Radisson RED on:

LinkedIn | Instagram | X | Facebook | YouTube | TikTok

Da Nang, Vietnam — The organizing committee of the ELEVATE Conference is proud to announce the ELEVATE 2026 Conference: Accelerate Growth – Asia Leadership & Development Dialogue, taking place on March 20, 2026 at The An Heritage. Following the success of ELEVATE 2025 in Ho Chi Minh City, the 2026 edition will bring together global industry pioneers, renowned coaching leaders, and influential business executives to advance the future of leadership development and professional growth in Asia.

Hosted in the historic coastal city of Hoi An near Da Nang, the conference will serve as a high-level dialogue platform for executives, entrepreneurs, coaches, and emerging leaders seeking innovative strategies to navigate today’s rapidly evolving business landscape.

The event will be held at The An Heritage, a premier integrated urban resort and luxury residential development created by MSH Group. Situated along the scenic Co Co River and minutes from An Bang Beach, the venue combines modern luxury with the cultural heritage of central Vietnam, offering an inspiring environment for global thought leadership and collaboration.

ELEVATE 2026 will feature a dynamic program of keynote presentations, expert panels, and experiential learning sessions led by distinguished leaders from Silicon Valley and across Asia. Participants will gain exclusive insights into emerging trends in leadership, coaching, artificial intelligence, and business transformation—equipping them with the tools needed to build resilient organizations and lead high-performing teams.

Beyond knowledge sharing, the conference will provide a powerful networking platform where attendees can connect with global experts, industry innovators, and like-minded professionals. The event aims to foster strategic partnerships while empowering leaders to translate ideas into measurable business impact.

“ELEVATE 2026 is designed to move leaders from possibility to performance,” said the organizing team. “By bringing together world-class experts and forward-thinking professionals, the conference will accelerate leadership capabilities, unlock professional potential, and contribute to the sustainable growth of businesses and communities across the region.”

Through immersive learning experiences and practical frameworks—including coaching methodologies and AI-powered leadership tools—participants will leave the conference equipped with actionable strategies to stay ahead of industry trends and drive meaningful change within their organizations.

About ELEVATE Conference

ELEVATE is an international leadership and professional development platform dedicated to empowering leaders, coaches, and entrepreneurs through world-class learning experiences, global networking opportunities, and transformative dialogue.

Our event brief information can be found here:

*Time: 08:15 AM - 06:00 PM, March 20, 2026
*Location: The An Heritage — 3B House, The An Heritage, Lac Long Quan St., Ha My Dong A Hamlet, Dien Ban Dong Ward, Da Nang City, Vietnam.
*For those who can not fly to Hoi An, can register to attend the conference in the morning via this link: https://luma.com/txof7w5e.
*Organisers: Coach On Tap, Colina Dreamcatcher, and SmartR
*Target audience size: around 200-300 guests.

*Keynote Speakers:

• JeanAnn Nichols – Board Member, Executive Coach, Stanford Leadership Instructor, Technologist (San Francisco Bay Area, CA). Former Vice President, Sales & Marketing and General Manager of Intel Corporation (US) for over 30-years.
• Jeff Smith – VP SE, CTO Office, Founder, Entrepreneur (NZ). Former VP of Nutanix (US) Previously with Apigee (acquired by Google), BlueCoat (now Broadcom), Aruba (now HPE), NTT (Japan), and DevRev (New Zealand).

*Speakers

• Chị Mai Khôi - Executive Coach, MA & CPCC Relationship Expert, Best selling Author, Toàn Vẹn Institute, Founder & Master Coach Trainer.
• MaryAnn Ireland - Executive Coach, Facilitator, Team Mobilizer, Founder and Principal, ClarityWorks (San Francisco Bay Area, US).
• Per Bristow - Voice, Influence & Performance Coach (Sweden/Los Angeles, US).
• Tanya Monsef - Executive Coach, SCU Executive Professor (Silicon Valley, US), Former partnered with leading global innovators: Google, Meta, Genentech and NetGear.
• Van Nguyen - Founder & CEO, SmartR, Former Director of Innovation, IBP, Former Area Manager, NOV.

*Panelists:

• Tanya Truong – Moderator, Executive Coach, MA, PCC & OD Consultant, Founder of Insage Leadership Consulting, Coach on Tap & Elevate Conference (US/Global), Former senior leader in global people & culture teams at: Techcombank (VN), Nutanix, Clorox, Johnson & Johnson, Trend Micro.
• Linh Dao - Executive Coach, PCC, Founder & CEO, InCoach (VN), Former Consultant at McKinsey (VN), The WorldBank, Fidelity Information Service Inc.
• Milena Nguyen - Founder of Impact Coaching Circle & Impact Coaching Alliance (VN/SEA), Business Coach, Author and TEDx Speaker working with clients across 30+ countries.
• Steven Tran – Director of Talent Management & Development, Techcombank (VN), Former Finance Business Partner, Senior Consultant, HR Transformation Consultant (Melbourne, Australia).
• Quy Nguyen - Co-Founder & CEO WorkFlow, Co-Founder & Former CEO, ICS Bilingual School (VN).
• Kathy - Founder, EpicTeamAI and Founders 1stTM

Presenters:

• Cheryl Duong Tu - Head of Growth, AhaSlides (VN), Former Managing Director and Head of Marketing.
• Dung Nguyen - Corporate Well-being & EAP Advisor, ICF-Certified Professional Coach.
• John Christy – Executive & Leadership Coach, PCC (San Francisco, US), Former 30+ years Emergency Services Firefighter-Paramedic, Captain and Peer Support Team Leader (US).
• Ky-Nam Doan - Co-Founder & CTO of SmartR, Former Investor Advisors, CSO of Duy Tan, Maison and graduate of MIT.
• Tom Bosschaert - Founder & CEO, EXCEPT (Global), Founder of Vito (VN), Chairman, Environment Committee, World Institute for Change Management and Innovation (WICMI) (Switzerland).
• Vibha Venkatesh - Mindshift & Psychosomatic Coach (ICF), Founder & CEO, Vizen Consulting.

*Event Agenda:

Morning Sessions
08:15 | Registration, Networking & Booth Visits
08:45 | Opening Ceremony & Keynotes
09:30 | Interactive Speakers & Presentations
10:00 | Panel Talk & Tea Break
11:15 | Keynote Speakers & Presentations

Afternoon Sessions
12:30 | Lunch, Networking & Booth visits
13:30 | Leadership/Business Workshops Session 1
14:30 | Leadership/Business Workshops Session 2
15:30 | Leadership/Business Workshops Session 3
16:30 | Raffles Prizes & Closing Ceremony
16:45 | Happy Hour & Networking
18:00 | Event ends

*************************

ELEVATE 2026 brings together top industry leaders, executive coaches, and business experts to share insights on leadership, coaching, and professional growth. We are excited to introduce some of the esteemed speakers and panelists who will be joining us:

*Speakers

• Chị Mai Khôi - Executive Coach, MA & CPCC Relationship Expert, Best selling Author, Toàn Vẹn Institute, Founder & Master Coach Trainer.
• MaryAnn Ireland - Executive Coach, Facilitator, Team Mobilizer, Founder and Principal, ClarityWorks (San Francisco Bay Area, US).
• Per Bristow - Voice, Influence & Performance Coach (Sweden/Los Angeles, US).
• Tanya Monsef - Executive Coach, SCU Executive Professor (Silicon Valley, US), Former partnered with leading global innovators: Google, Meta, Genentech and NetGear.
• Van Nguyen - Founder & CEO, SmartR, Former Director of Innovation, IBP, Former Area Manager, NOV.

*Panelists:

• Tanya Truong – Moderator, Executive Coach, MA, PCC & OD Consultant, Founder of Insage Leadership Consulting, Coach on Tap & Elevate Conference (US/Global), Former senior leader in global people & culture teams at: Techcombank (VN), Nutanix, Clorox, Johnson & Johnson, Trend Micro.
• Linh Dao - Executive Coach, PCC, Founder & CEO, InCoach (VN), Former Consultant at McKinsey (VN), The WorldBank, Fidelity Information Service Inc.
• Milena Nguyen - Founder of Impact Coaching Circle & Impact Coaching Alliance (VN/SEA), Business Coach, Author and TEDx Speaker working with clients across 30+ countries.
• Steven Tran – Director of Talent Management & Development, Techcombank (VN), Former Finance Business Partner, Senior Consultant, HR Transformation Consultant (Melbourne, Australia).
• Quy Nguyen - Co-Founder & CEO WorkFlow, Co-Founder & Former CEO, ICS Bilingual School (VN).
• Kathy - Founder, EpicTeamAI and Founders 1stTM

These experts will share valuable insights, best practices, and strategies to help professionals and organizations elevate their leadership and business success.

***********************

ELEVATE 2026 brings together globally recognized thought leaders in leadership, coaching, and organizational development. Our keynote speakers are industry experts who have guided executives, teams, and organizations toward success through transformative coaching and leadership strategies:

• JeanAnn Nichols – Board Member, Executive Coach, Stanford Leadership Instructor, Technologist (San Francisco Bay Area, CA). Former Vice President, Sales & Marketing and General Manager of Intel Corporation (US) for over 30-years.
• Jeff Smith – VP SE, CTO Office, Founder, Entrepreneur (NZ). Former VP of Nutanix (US) Previously with Apigee (acquired by Google), BlueCoat (now Broadcom), Aruba (now HPE), NTT (Japan), and DevRev (New Zealand).

These distinguished speakers will share actionable insights, leadership strategies, and coaching techniques designed to help professionals and organizations navigate change, improve decision-making, and drive success.

ELEVATE 2026 is proud to feature influential coaches, entrepreneurs, and industry leaders who are shaping the future of leadership, coaching, and personal development.

*Speakers

• Chị Mai Khôi - Executive Coach, MA & CPCC Relationship Expert, Best selling Author, Toàn Vẹn Institute, Founder & Master Coach Trainer.
• MaryAnn Ireland - Executive Coach, Facilitator, Team Mobilizer, Founder and Principal, ClarityWorks (San Francisco Bay Area, US).
• Per Bristow - Voice, Influence & Performance Coach (Sweden/Los Angeles, US).
• Tanya Monsef - Executive Coach, SCU Executive Professor (Silicon Valley, US), Former partnered with leading global innovators: Google, Meta, Genentech and NetGear.
• Van Nguyen - Founder & CEO, SmartR, Former Director of Innovation, IBP, Former Area Manager, NOV.

*Panelists:

• Tanya Truong – Moderator, Executive Coach, MA, PCC & OD Consultant, Founder of Insage Leadership Consulting, Coach on Tap & Elevate Conference (US/Global), Former senior leader in global people & culture teams at: Techcombank (VN), Nutanix, Clorox, Johnson & Johnson, Trend Micro.
• Linh Dao - Executive Coach, PCC, Founder & CEO, InCoach (VN), Former Consultant at McKinsey (VN), The WorldBank, Fidelity Information Service Inc.
• Milena Nguyen - Founder of Impact Coaching Circle & Impact Coaching Alliance (VN/SEA), Business Coach, Author and TEDx Speaker working with clients across 30+ countries.
• Steven Tran – Director of Talent Management & Development, Techcombank (VN), Former Finance Business Partner, Senior Consultant, HR Transformation Consultant (Melbourne, Australia).
• Quy Nguyen - Co-Founder & CEO WorkFlow, Co-Founder & Former CEO, ICS Bilingual School (VN).
• Kathy - Founder, EpicTeamAI and Founders 1stTM

To successfully organize this program, the Organizing Committee is very grateful to cooperate with Sponsors and partners such as:

1. The AN Heritage
2. AhaSlides
3. ClarityWorks Executive Coaching & Team Mobilization
4. InCoach
5. Insagen Leadership Consulting
6. Per Bristow
7. Tôi Toàn Vẹn
8. DevRev
9. Except Integrated Sustainability
10. Milena Nguyen
11. WorkFlow Space
12. CRO Vietnam
13. EPIC TeamAI
14. Maenhir Partners
15. Silicon Hiland Services
16. Founders 1stTM
17. Grandemy
18. Techcombank
19. ViCo
20. VF Nu - Viet Kieu Nu
21. Saigoneer
22. UuDamStudio
23. Rozie Synopsis

Join these renowned experts at ELEVATE 2026 as they share actionable insights, coaching methodologies, and leadership strategies that can transform careers and businesses.

Follow the Elevate pages for updates on the upcoming activities:

• Website: https://elevateconference.asia/
• Event Ticket: https://luma.com/ue8guo5d
• Facebook Fanpage: https://www.facebook.com/coachontap
• Linkedin: https://www.linkedin.com/company/coach-on-tap/

For further information regarding the event, please contact:

Mr. Van Nguyen (For Guests) - English + Vietnamese
Phone: +84 906 918 551 (WhatsApp)
Email: van.nguyen@smartr.co

Ms. Colina Q Tran (For Press/Media):
Phone: +84 907554796 (Zalo/Line/WhatsApp/Telegram)
Email: colina@colinadreamcatcher.com

Sunset in Phu Quoc never rushes.

It lingers — spilling honeyed light across the sea before surrendering slowly to the indigo. And in that suspended moment between day and night, something else begins to glow. At InterContinental Phu Quoc Long Beach Resort, a flame is lit and they call it Shared Flame.

It is not simply a collaboration, nor merely a dinner staged for an evening’s applause. It is a conversation — one told not in words, but in heat, in timing, in the quiet understanding between chefs who know that fire reveals everything.

Its first chapter unfolds at LAVA.

Beneath sweeping bamboo arches that rise along Bai Truong’s shoreline, LAVA emerges as a meeting point of architecture, narrative and cuisine. Embers glow softly within the open kitchen, while the fossilised coral bar reflects a cool, aquatic sheen. Beyond, the rhythm of distant waves merges with the quiet choreography of service.

At LAVA, fire is more than technique; it shapes the atmosphere itself. The menu unfolds as a dialogue between charcoal and sea. Heat is applied with restraint, drawing out the natural sweetness of freshly caught seafood, allowing a whisper of smoke to settle gently across each layer.

A Chef Who Listens to the Seasons

Chef Duong Quoc Dung moves through his kitchen with quiet assurance.

Raised in a farming family in Central Vietnam, he learned early that ingredients carry stories — of soil, of season, of patient hands. He cooks with that memory intact. Nothing is hurried. Nothing is wasted. Heat is applied with care, almost reverence.

He often speaks of listening. Listening to the sweetness of just-caught seafood. Listening to the slight tightening of flesh as flame begins its work. Listening to the moment when a dish no longer needs intervention.

In his hands, fire is not aggressive. It is attentive. On this night, he stands beside another chef, not to compete, but to exchange. The flame between them is steady — waiting.

A Chef Who Listens to Emotion

If Chef Dung listens closely to his ingredients, Chef Nutthapol “Nick” Pavapaiboon listens to emotion.

At Wang Hing Hoi in Bangkok, he has shaped a sanctuary from the city’s restless pace, a space where guests arrive not merely to dine, but to transition. The urgency of the outside world softens; breath steadies before flavour begins its quiet reveal. The experience unfolds in measured rhythm, inviting a deeper, more attentive presence.

His cuisine carries the unmistakable character of Thailand: fragrant herbs that linger on the air, acidity that lifts and clarifies, warmth that builds with confidence before settling into balance. Each layer of flavour is placed with intention, each contrast carefully calibrated. In Nick’s kitchen, emotion is thoughtfully orchestrated.

For this chapter of Shared Flame, he brings a philosophy rather than a fixed signature dish: every plate must possess structure, emotional resonance and a reason to exist. Ingredients may respond to a new coastline; presentation may adapt to a different setting, but the integrity, the soul of the dish, remains unwavering.

When Fire Becomes a Bridge

Shared Flame brings together Chef Dũng and Chef Nick, two culinary minds shaped by contrasting philosophies yet united by the same devotion to taste. One draws from roots, intuition, and the quiet discipline of listening. The other is led by structure, refinement, and emotional depth. Here, the elegance of Thai cuisine meets the vibrant freshness of Vietnam’s island waters, while modern technique and tradition converge in a seamless exchange of flavour and form.

As the sun softens over Phu Quoc, beneath LAVA’s iconic bamboo arches, the kitchen takes on the character of a stage. Two distinct philosophies move in harmony, led by a single flame.

In this singular four-hands chapter, Evian is thoughtfully placed within the journey as a pure interlude between courses, allowing the palate to reset and return to clarity before each new expression unfolds. As such, April’s first dinner is not merely a memorable evening at the table, but the opening of stories waiting to be written by firelight.

The wellness-inspired hotel features 161 upscale rooms that reflect the rich heritage of Hue City and the Huong River.

Vietnam, Mar 2026 – Fusion announces the opening of Grand Royal Riverside Hue – Fusion Collection, a new luxury hotel located in the heart of Hue City in central Vietnam. The opening marks another milestone in Fusion’s successful expansion into some of the region’s most alluring destinations.

Set on the southern bank of the Huong River, adjacent to the iconic Truong Tien Bridge, the hotel, which opened to guests on March 14, boasts a prime riverside location within the UNESCO-recognized heritage landscape of Vietnam’s former imperial capital.

Blending cultural heritage with contemporary hospitality, Grand Royal Riverside Hue delivers an immersive guest experience rooted in history, place and modern comfort. Hue is internationally recognized for its historic monuments, scenic river landscapes and enduring cultural significance.

The new hotel, located at No. 02 Hung Vuong Street, comprises two towers with a total of 161 guestrooms. Inspired by the Huong River, a symbol deeply connected to the history and daily life of Hue, the hotel is built around the concept “A Tale of Two Times,” merging past and present in a single experience. The river serves as a scenic backdrop and the narrative axis guiding the hotel’s design, spatial flow and guest journey.

Architecturally inspired by Indochine elegance, the hotel reflects a period of cultural exchange that shaped Hue’s distinctive urban identity. Interiors are layered with natural wood and locally inspired materials, softened by jade-toned hues that evoke calm and balance. The result is a serene and elegant retreat that pays homage to the former imperial capital, where refined design details seamlessly bridge heritage character and contemporary comfort.

The hotel’s Jade & Ginger Restaurant serves a daily breakfast buffet and all-day dining, featuring authentic Vietnamese flavors such as bun bo Hue, pho and banh mi, alongside signature Hue specialties and selected European dishes and other cuisines.

Complementing the dining experience, The Amber Lounge is the hotel’s elegant lobby lounge and social hub. By day, it offers artisanal teas, freshly brewed coffee and light refreshments in a tranquil setting. In the evening, the space transitions into a refined bar presenting curated wines, signature cocktails and premium spirits.

In keeping with Fusion’s strong brand emphasis on health and wellness, the new hotel features Sả Spa (lemongrass) & Wellness with four modern treatment rooms staffed by experienced therapists who use locally sourced herbs and natural essential oils in treatments. The spa also integrates a fitness center, steam room and skincare and rejuvenation services, delivering a holistic relaxation experience.

In addition, the hotel includes meeting and event facilities suitable for corporate functions and MICE activities, with a capacity of up to 370 guests. A variety of flexible spaces, including co-working areas, lounges, reception spaces and elevated venues cater to the diverse needs of leisure travelers, business guests and event organizers.

Ms. Ha Tran, General Manager of the hotel, said: “In recent years, Hue has continued to strengthen its position as one of Vietnam’s most meaningful heritage destinations. With Grand Royal Riverside Hue – Fusion Collection, we are proud to introduce a riverside retreat that honors the city’s cultural legacy while embracing Fusion’s wellness-led hospitality. From design inspired by the Huong River to Sả Spa & Wellness and thoughtfully curated dining experiences, our goal is to offer guests a refined stay that feels unmistakably Hue, calm, restorative and deeply connected to place.”

Mr. Christophe Hur, Chief Executive Officer of Fusion Hotel Group, said: “We are proud to expand Fusion’s presence in Hue, which is a destination of profound cultural significance, and we see strong potential in developing hospitality experiences that respect heritage while meeting the evolving expectations of today’s travelers. It represents an important milestone in Fusion’s long-term growth strategy in Vietnam. We believe Grand Royal Riverside Hue will contribute to enhancing the city’s heritage value. This opening reflects our commitment to building distinctive hotels with a strong sense of place, delivering sustainable value for our guests, partners and local communities.”

Room rates start from USD $123 per night, inclusive of breakfast for two guests. Celebrate our grand opening with 25% off stays until May 31, 2026. Book directly at https://fusion-collection.com/grandroyalriversidehue/ to enjoy this special offer.

Guests are invited to enhance their experience with the Fusionlife loyalty program, including extra benefits for spa, dining, rooms and more. Please visit: https://fusionhotelgroup.com/fusionlife/.

VIETNAM (Mar 2, 2026) – Celebrating the beauty, strength, and spirit of women, Fusion is marking International Women’s Day 2026 with exclusive wellness and dining experiences across its properties in Vietnam. From refined buffets and spa indulgences to yoga, sound baths, and curated menus, these offerings are designed to honor women with moments of relaxation and appreciation.

Travelers are also invited to join Fusion’s loyalty program, Fusionlife, which provides access to the best rates and benefits, including discounts of up to 25%. More details on signing up here: https://fusionhotelgroup.com/fusionlife/

Fusion Resort & Villas Da Nang will present an elegant dining and wellness experience on 6 March when guests will be invited to Savor the Flavors of Grace, a refined buffet at Fresh Restaurant priced from VND 899,000++ per person, with a special 15% savings for tables of five ladies and a complimentary wellness drink for each guest. The promotion also includes spa offerings, available from 1–10 March at VND 2,700,000, featuring a 75-minute hydrating facial enriched with water lily, complemented by a complimentary 25-minute head, back and shoulder massage.

Meanwhile, on March 8, further south on Vietnam’s exotic coastline, Maia Resort Quy Nhon and The Ocean Resort Quy Nhon offer a sanctuary for a woman’s spirit to exhale, where the rhythmic flow of yoga and Tai Chi meets the grounding resonance of sound baths and the quiet alchemy of herbal workshops. To honour the journey of all women who have given so much to the world, the Maia Spa would like to return the favor with a 20% discount privilege across the entire Maia Spa menu, while Vẽla Spa invites visitors to experience their Massage Collection with a 30% discount or a complimentary third session for every two reserved. And at MIXE, Quy Nhon’s oceanfront dining haven, a Women’s Day Special Menu has been unveiled - a 4-course Western tribute including smoked duck breast, pumpkin soup, prime beef tenderloin and culminating the dark allure of chocolate tarts.

At Fusion Suites Vung Tau in southern Vietnam, a special Ladies’ Lunch will be hosted, with an exclusive set menu priced at VND 599,000++ per guest, available from March 6 to March 8, including a signature mocktail and a handcrafted bouquet. As an additional bonus, visitors are invited to indulge in an Ocean Beauty promotion at Maia Spa, with offers of up to 50% off premium skincare products.

In the Saigon area, a “sweet” International Women’s Day will be celebrated at both HIIVE by fusion Binh Duong and HIIVE by fusion Binh Duong New City. Ladies are invited to indulge in the refined flavors of handcrafted chocolates and fresh fruits with women guests dining at Dzô Dzô Sports Bar receiving one complimentary cocktail or mocktail. The vibrant atmosphere of this American-style sports bar is an ideal venue where conversation and laughter flows.

For more information, visit: https://fusionhotelgroup.com/

ABOUT FUSION

Fusion is a leader of wellness-inspired hospitality brands in Vietnam, managing 23 properties in Vietnam and Thailand and expanding to open new hotels and resorts in the region.

A WELLNESS GETAWAY: Showcasing some of Vietnam’s most idyllic beaches, Fusion Resort is the epitome of a relaxing beach getaway. Sophisticated accommodations with all-spa inclusive therapies, and breakfast anywhere, anytime, served by a team of Fusionistas.

REJUVENATE YOUR MIND AND SOUL: Creating the next level in rejuvenation escapes, Fusion Retreats specialise in providing sanctuaries to support both the mind and soul. With a deeper focus on wellness and wellbeing, guests experience recovery and indulgent programmes that include meditation and medical treatment to support their specific needs. Whether it be stress-recovery, supporting injuries and strains to detoxification. All treatments are tailor-made to ensure revitalisation and revival.

A PLACE FOR THE DARING: No two are alike! Each select property represents the brand with its own individual design and services - original thinking leading to original experiences. Fusion Originals are unique and have bold styles for the discerning traveler. Set in prime locations in Vietnam’s city centres, guests enjoy creative and unexpected spaces along with Fusion’s signature high-quality services.

URBAN RETREAT: Fusion Suites combines urban locations with a resort experience in the city. With spa or reflexology treatments, breakfast anywhere, anytime options and Fusionistas bespoke service, Fusion Suites provides guests a real retreat from the city.

A CULINARY ADVENTURE: A focus on culinary experience in special destinations. Maia Resorts offer getaways, filled with exceptional culinary journeys along with bespoke spa treatments. Whilst surrounded by coastal landscapes, guests are exposed to regional and thoughtfully crafted cuisine with local touches and the freshest ingredients.

A TOUCH OF THE INDIVIDUAL: Located in picturesque destinations, Fusion Collection’s properties offer distinctive experiences tailored to their surroundings. Whether it’s hotels or resorts, the Fusion collection provides unparalleled experiences with top-notch accommodation and facilities, all expertly managed by Fusion Hotel Group.

BUSINESS WITH HOME COMFORTS: Designed with the business and leisure traveller in mind, HIIVE by fusion provides comfortable accommodations for both long and short-term travelers. Situated in prime business locations, each hotel is created for commercial guests to be productive, with well-deserved home touches.

COMFORTABLE MIDSCALE IN PRIME LOCALES: GLOW Hotels & Resorts is for travellers seeking avant-garde experiences. Enjoy a simple brand with core services at an attractive price point – without compromising on service or standards. Unique properties in exciting urban locations or exclusive seaside destinations. Don’t just live, GLOW!

Modern cities are designed for movement, productivity, and constant connection. Yet for the people living inside them, this intensity often comes at a cost. Noise, screens, crowded spaces, and the pressure to always be “on” have created a new kind of fatigue, one that is emotional and mental rather than purely physical. As urban life accelerates, the question facing many industries today is no longer how to impress, but how to restore.

Hospitality is one of the spaces where this shift is becoming most visible. Traditionally, hotels were built around comfort, convenience, and visual luxury. Today, they are increasingly expected to do something deeper: help regulate mood, rebalance emotional energy, and create environments where people can feel grounded again. In this new context, nature is returning to the city, not as decoration, but as a functional tool for mental wellness.

KiN Hotel Central Park, Lobby

KiN Hotel Central Park, Restaurant

Nature as a psychological design tool

The renewed interest in green design across urban hospitality is often mistaken as a purely aesthetic or sustainability-driven trend. In reality, it goes much deeper. Plants, natural light, airflow, and open layouts are now understood as psychological regulators. They help lower stress levels, soften sensory overload, and create a sense of ease in environments that would otherwise feel intense.

Rather than acting as decorative elements, greenery and nature-inspired architecture are being used intentionally to shape behavior and mood. Spaces feel less rigid, conversations last longer, and social interactions become more organic. Nature, in this sense, becomes part of the architecture of emotional balance, supporting mental wellbeing in subtle but powerful ways.

KiN Hotel Central Park: designing emotional balance into the city

Within this evolving landscape, KiN Hotel Central Park, located at 223 Hai Ba Trung street, offers a relevant example of how emotional-first hospitality can be translated into physical space. Rather than positioning itself as a “green hotel,” Central Park is designed as a bridge between nature and city living, using greenhouse-inspired architecture to soften the intensity of its urban surroundings.

Greenery is integrated not as an afterthought, but as a core design language that shapes the experience of moving through the space. The goal is to rebalance guests’ relationship with the city. This approach extends upward to the open-concept rooftop pool bar with a jacuzzi, which functions as a symbolic “mini escape” above the city. More than a luxury feature, it serves as a space for emotional release and social reconnection, where guests can unwind, breathe, and re-enter the city with renewed energy.

KiN Hotel Central Park, Rooftop Bar and Jacuzzi Pool

In this sense, KiN Hotel Central Park reflects a growing belief that hospitality should help regulate emotional energy, not amplify urban chaos. It is a space designed to support calm without isolation, and social interaction without overstimulation.

From individual properties to a holistic ecosystem

Central Park is not an isolated concept, but part of a broader approach within KiN Hotel Group, where hospitality is viewed as an ecosystem rather than a collection of standalone properties. Across hotels, cafés, wellness concepts, and events, KiN’s focus is on creating everyday environments that support how people actually live in cities.

KiN Hotel Central Park, Grand Park View Room

This consistency reflects the brand’s underlying philosophy of kinship, the idea that hospitality should foster connection, comfort, and a sense of belonging. Instead of offering occasional moments of luxury, the goal is to integrate wellbeing into daily urban rituals. Whether through spaces to rest, gather, or recharge, each touchpoint is designed to contribute to emotional comfort and social ease.

By aligning architecture, design, and lifestyle experiences around mental wellness, KiN Hotel is responding to a larger shift in how people define value in urban living. Comfort is no longer measured by scale or extravagance, but by how effectively a space supports balance.

The future of hospitality as a movement

Looking ahead, the future of hospitality is being shaped less by amenities and more by intention. Emotional experience, mental wellness, and community connection are becoming central to how people choose where to stay and spend time in cities. Hotels are no longer just places to sleep, but environments that influence mood, support recovery, and encourage meaningful social interaction within everyday urban life.

This shift has given rise to a new hospitality movement - one that views hotels as part of a broader lifestyle ecosystem rather than standalone destinations. Within this movement, KiN Hotel Group is rethinking hospitality as a network of interconnected experiences, where accommodation, wellness, social spaces, and everyday rituals work together to support urban balance. From green, socially driven properties like KiN Hotel Central Park to wellness concepts such as KUDOCHI Onsen, KiN’s approach reflects a belief that rest and connection should be accessible within the city, not reserved for distant escapes.

Bringing nature back into urban hospitality, therefore, is not about aesthetics or trends. It is about designing spaces that help regulate emotional energy and soften the intensity of city life. Through greenery, open architecture, and wellness-led experiences, hospitality becomes a tool for mental restoration, offering calm without isolation and social connection without overstimulation.