Paul Christiansen in Culture
On Grappling With a Consumerist Christmas in Saigon
Growing up in America, Christmas meant arriving at my grandmother's house and immediately devouring a handmade gingerbread cookie drenched in sugar; driving with my Dad to “candy cane lane,” where hom...
Beauty Behemoth Sephora Enters Vietnamese Market With Digital Store
Sephora, the wide-reaching consumer goods retailer, has launched an e-commerce portal for Vietnamese customers, but has revealed no plans for physical stores in Vietnam.
Paul Christiansen in Snack Attack
What's the Deal With Cơm Tấm-Flavored Potato Chips?
A quirky legend surrounds the invention of the potato chip, and its identity has only gotten odder over the years.
Paul Christiansen in In Plain Sight
A Case for the Coexistence of Convenience Stores and Tạp Hóa
Even With Stellar Pandemic Response, Vietnam's Consumer Confidence Drops Sharply
A recent survey found that the figure fell to its lowest point in roughly 20 years.
Saigon Retail Sales, Service Revenue Surges by 11.2% in January Thanks to Tet
What did you spend money on in January?
Vietnam's First Uniqlo, Southeast Asia's 2nd-Largest, Opens in Saigon
After years of anticipation, fashion fans in Vietnam were finally able to set foot in the country’s Uniqlo flagship outlet.
