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Marketing & Media Network @ Hard Rock Cafe

From the organizer: Join us for February's “M2 – Marketing & Media Network” event for people interested in advertising, digital, marketing and media. Our event will include speakers who are experts in their industries who will each speak for 15 – 20 minutes, with a moderated question and answer session. We’ll have networking with drinks and food before the presentations and additional networking and drinks after.

Tickets are 250,000 VND per person for pre-event registration and payment or 350,000 VND at the door. Included in the ticket price two drinks (beer / soft drinks / water) or one wine, finger foods, network party and the speaker presentations.

Event Schedule:

  • 17:30 - Doors Open
  • 18:00 ~ 18:45 - Networking & Food
  • 18:45 ~ 20:00 - Presentations
  • 20:00 – Networking & Food


1. Lam Tran – Co-founder & CEO - Vice

Lam is the co-founder and CEO of Vice, a new shopping mobile app. He has worked in Vietnam as the Head of Marketing of and and was working for Google in Europe as a Senior Account Strategist. He is now launching his venture to bridge the gap between the online and offline world with mobile.

Topic: Digital Marketing and E-commerce in Vietnam  

Since 2010, the e-commerce landscape in Vietnam has dramatically changed. The first wave of daily deals website blossomed then a second wave of Rocket Internet companies significantly changed the face of Vietnam. Digital Marketing has significantly changed with E-Commerce and new models came into the market to re-define the rules of the game. How does it affect the decision of a CMO to allocate its budget among the different channels? We will take a deep dive in that industry and the answer is going to be a bit surprising.  

2. Huy Hoang Nguyen - Business Development Director – Kantar Worldpanel

Hoang has been tirelessly servicing the top and the most successful FMCG manufacturers in Vietnam in the past 10 years with passion, commitment, added-values and partnership spirit. He is now responsible for Business Development function with the key objectives of expanding Kantar Worldpanel Vietnam business with both new and current solutions, strengthening the loyalty of top clients and promoting further the brand values of Kantar Worldpanel in the market.

With a solid academic background (master of business management and marketing from Solvay Business School, University of Liberty Brussels) combining with valuable experiences of more-than-a-decade working in a fast-growing Vietnam, Hoang commits to bring the most possible consumers’ insights, actionable business ideas and a true business partnership.

Topic: Consumer React in 2014- How do Vietnamese consumers cope with the current economic slowdown?

By end of 2014, Vietnam’s GDP annual growth accelerated to 5.98%, as the rise in exports helped offset weak domestic demand. However, this improvement is not strong enough to leverage the whole economy as many businesses are still facing difficulties, the economy's capacity to absorb investment is still low and domestic demand remains weak. Spending on necessity like FMCG posted the lowest growth ever since in the latest decade. What is happening behind this slowdown? How do consumers respond to the current economic situation? And what are the opportunities for brands and retailers to grow further in 2015?

3. Kengo Kurokawa - Founder & CEO - Asia Plus Inc

Kengo Kurokawa is the Founder / CEO of Asia Plus Inc. Kengo has developed his career as the global marketer at Sony and Uniqlo. After working in Japan, UK, US and Singapore, he had established Asia Plus to provide the market research and enterprise communication service in Vietnam.

Topic: Understand Vietnamese youth in depth

How do you approach Vietnamese youth to sell your products? Through the vast consumer research data, we will share you their lifestyle and values, in order to understand Vietnam youth in depth. The presentation will give you clearer idea how to approach Vietnam youth to enhance your brand and make your promotion into success.

Visit to grab your tickets from now!


Wednesday, 11 February

5:30pm - 8:30pm

Hard Rock Cafe | 39 Lê Duẩn, D1, Ho Chi Minh City