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New Vietnamese Food App Delivers Instant Gratification

Taking advantage of the Vietnamese love of food and photos, Tran Quang Vinh, a former fashion designer, has released iOS app - Foodshot.

Vinh, formerly of Misfit Wearables, has long been interested in pushing technology to new heights in Vietnam. Now, he and his team have set their sights on food:

"Why tackle food? Most food apps were not inspiring to use, there were no personal touch to apps so I find it boring over time. I feel like I work for Foursquare whenever I check in somewhere, it’s not fun at all. Yelp is convenient in terms of finding location but again I don’t see much of myself in there to keep a long term relationship with the app. So we decided to make a food app that was better than many apps out there in terms of UX. We launched the app in the US, Vietnam, Singapore, and Japan."

When using the app, users can take photos, tag them, and use filters to spice up their shots a bit. In addition, each photo must be tagged with a Foursquare location. All of this information is centralized and fed into a feed, similar to Facebook.

Head over to TechinAsia for a more detailed review including screenshots and feedback on the UI.

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