If you’re a creative, digital-minded person who is passionate about Indochina, here’s a great project for you. Riverorchid Digital, an agency specializing in branding, PR and media, is embarking on a project to discover and celebrate Indochina through digital media and creativity. They want to find out what Indochina really means to a modern, digitally connected world by asking its people to share their views; creating a crowd-sourced integrated online and real world art event unlike anything seen before in this region.

The project will be hosted at www.theindochinaproject.com where participants will be asked one simple question ‘What does indochina mean to you?’ and be encouraged to submit their answer in the most creative way possible. This could be a photo, video, music recording, written story, digital artwork or anything else they feel best represents their impression of Indochina.

According to the project’s website:

“Over the course of the campaign The Indochina Project will see contributors from across the Indochina and the globe participate in a unique creative process, adding to the website to create a crowd sourced online artwork. The culmination of the project will be a real world exhibition in Ho Chi Minh City, Vietnam, showcasing all of the artworks submitted to the website. A wall of screens will be set up at the event where all of the works will be put on rotating display. Each work will be displayed with a QR code allowing people to jump quickly to that page on the website from their smart phone where they will be able to comment on and share it.”

Nifty stuff.

An event highlighting the project will be held on June 22, 2013 from 12pm – 10pm in Ho Chi Minh City. One lucky participant will be selected to travel to Ho Chi Minh City (free airfare from anywhere in the world and 2 nights accommodation) and create their artwork live at the event: this could be a painter live painting, a musician or dancer performing or a poet reciting. They will perform alongside an impressive international lineup of artists including: Rah Akaishi (Sri Lanka), Liar Ben (Vietnam), and Peepshow (New Zealand).

Submissions open May 13, 2013.

Visit www.theindochinaproject.com to participate. For more information contact shea.oneill@riverorchid.