Just when you thought VietJet's brilliant bikini marketing strategy was gone forever, that bright red-and-yellow swimwear is gearing up for another appearance.
According to Thanh Nien, the airline has reached an exclusive agreement with the organizers of Miss Universe Vietnam requiring all contestants to don their signature bikinis during the swimsuit portion of the pageant, which is to be held in Nha Trang on October 1.
All 45 participants, who are traveling to Nha Trang on VietJet flights, will compete in the pageant's Miss Beach round in hopes of making it to the finals on October 3. But the fun doesn't stop there: the winner of the pageant will receive VND20 million in cash as well as a year of free domestic flights from VietJet.
The airline also plans to “invite” Miss Vietnam to participate in all of the airline's on-board activities. It's anyone's guess what those activities might be but given VietJet's previous experience with inflight bikini shows, we may have an idea.
